iPhone 12 and iPhone 12 mini introduce a beautiful new design packed with innovative features, including A14 Bionic, an advanced dual-camera system, and a Super Retina XDR display with the Ceramic Shield front cover

iPhone 12 in blue, red, white, green, and black aluminum finishes.
iPhone 12 and iPhone 12 mini introduce powerful new innovations and a beautiful design to the world’s best smartphone.
Apple unveiled iPhone 12 and iPhone 12 mini with 5G technology, ushering in a new era for the world’s best smartphone. The newly designed iPhone 12 models feature expansive edge-to-edge Super Retina XDR displays for a brighter, more immersive viewing experience, and a new Ceramic Shield front cover, providing the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic, the fastest chip in a smartphone, powers every experience on iPhone 12, and coupled with an advanced dual-camera system, delivers meaningful new computational photography features and the highest quality video in a smartphone. iPhone 12 models also introduce MagSafe, offering high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 and iPhone 12 mini in the blue aluminum finish.
The elevated new design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini feature edge-to-edge Super Retina XDR displays for an immersive viewing experience.
iPhone 12 and iPhone 12 mini will be available in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.1 Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that’s as beautiful as it is durable, and makes it easier than ever for customers to find the perfect iPhone to fit their lifestyle.”
iPhone 12 and iPhone 12 mini in the blue aluminum finish.
iPhone 12 and iPhone 12 mini come in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.

 

The Apple TV+ Download library on iPhone 12.
iPhone 12 and iPhone 12 mini support an advanced 5G experience, enabling faster download speeds, higher quality video streaming, FaceTime in HD, and more.

 

A14 Bionic: Undisputed Leadership in Innovation and Performance

Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.

A stacked view of iPhone 12 and iPhone 12 mini in the blue aluminum finish.
A sophisticated flat-edge design introduces the Ceramic Shield front cover for the biggest jump in durability ever on iPhone.
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.5
iPhone 12 in black, white, red, green, and blue, demonstrating water resistance.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance and are protected against everyday spills.

New Advanced Dual-Camera System

iPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a new dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion now on all cameras — TrueDepth, Wide, and Ultra Wide — for improved photos in any environment. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Smart HDR 3 uses ML to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images.
The dual-camera system on iPhone 12.
The new dual-camera system on iPhone 12 and iPhone 12 mini features the Ultra Wide camera, a new Wide camera, and introduces Night mode to all cameras.

iPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience,6 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Dolby Vision grading is processed live while recording, and sustained during editing, whether in the Photos app or iMovie. And playback on iPhone 12 is more realistic than ever on the industry-leading Super Retina XDR display. Both models also now feature improved cinematic video stabilization, even more true-to-life selfie videos with Dolby Vision, and Night mode Time-Lapse, offering longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod.

An outdoor Night mode photo of a barn shot on iPhone 12.
Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo.

 

An outdoor Night mode photo of a barn shot on iPhone 12.
The new Ultra Wide camera with Night mode on iPhone 12 and iPhone 12 mini takes amazing low-light landscape photos.

 

A gif demonstrating how a MagSafe Charger easily attaches to the back of iPhone 12.
The MagSafe leather wallet case for iPhone.
The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.

Featuring iOS 14

iOS 14 delivers a reimagined iPhone experience with new ways to customize the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.8
Widgets in iOS 14 displayed on iPhone 12.
Widgets are beautifully redesigned in iOS 14, giving users timely information at a glance right on the Home Screen pages.

 

Committed to the Environment

Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 models were designed with the environment in mind. For the first time, iPhone 12 models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
Pricing and Availability
  • iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at $799 and $699, respectively. Customers can also get iPhone 12 for $22.87 a month or $549 with trade-in and iPhone 12 mini for $18.70 a month or $449 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.9 iPhone 12 and iPhone 12 mini are also available through Apple Authorized Resellers and select carriers (prices may vary).
  • Customers in AustraliaChinaGermanyJapan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
  • iPhone 12 will be available in IndiaSouth Korea, and more than a dozen other countries and regions beginning Friday, October 30.
  • MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
  • Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone 12 and iPhone 12 mini with the protection of AppleCare+, choose their carrier (no multiyear service contract required), and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone 12 and iPhone 12 mini at apple.com and Apple Store locations in the US with monthly payments starting at $35.33.
  • Customers in the US choosing to pay with Apple Card Monthly Installments or joining or upgrading through the iPhone Upgrade Program can use the Apple Store app on their iPhone to get ready for iPhone 12 pre-order until 9 p.m. PDT on Thursday, October 15. From Tuesday, November 3, customers can get ready for iPhone 12 mini pre-order until 9 p.m. PST on Thursday, November 5.
  • For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.10
  • Apple One is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting this fall.
  • Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
  • Customers in the US can trade in their eligible device for an Apple Gift Card or instant credit toward their new purchase. If the device is not eligible for credit, Apple will recycle it for free.
  • Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.11
  • Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
  • Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist, to help them explore and discover all the amazing things they can do with their new iPhone.
    1. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS. From now until December 31, 2020, those proceeds will go to the Global Fund’s COVID‑19 response.
    2. Data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/iphone/cellular.
    3. The displays have rounded corners. When measured as a rectangle, the screen is 6.06 inches (iPhone 12) or 5.42 inches (iPhone 12 mini) diagonally. Actual viewable area is less.
    4. Claim is based on iPhone 12 Ceramic Shield front cover compared with the previous-generation iPhone.
    5. iPhone 12 and iPhone 12 mini are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance may decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
    6. 4K Dolby Vision playback requires Apple TV 4K or an AirPlay-enabled TV.
    7. MagSafe accessories including chargers, cases, and wallets are sold separately.
    8. Some features may not be available in all regions or all languages. For more information on iOS 14, visit apple.com/ios/ios-14.
    9. Price includes a $30 AT&T or Verizon discount. Requires activation with carrier. Trade-in: iPhone 12 and iPhone 12 mini pricing based on trade-in of iPhone XR in good condition. Trade-in values require purchase of a new iPhone, subject to availability and limits. Trade-in values will vary based on the condition, year, and configuration of the eligible trade-in device. Not all devices are eligible for credit. Customers must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward a qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on the full value of a new device purchase. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade-in and recycling of eligible devices. Monthly pricing: Available to qualified customers and requires a 0 percent APR, 24-month installment loan with Citizens One or Apple Card Monthly Installments and iPhone activation with AT&T, T-Mobile, or Verizon for purchases at an Apple Store. Taxes and shipping are not included in monthly pricing. Additional Apple Card Monthly Installments terms are in the Customer Agreement. For additional iPhone Payments terms, visit apple.com/legal/sales-support/iphoneinstallments_us.
    10. $4.99 per month each for Apple TV+ and Apple Arcade after free trial. Special offers are good for three months after the first activation of the eligible device. Apple Arcade offer begins October 22. One Apple TV+ offer and one Apple Arcade offer per Family Sharing group. Plans automatically renew until cancelled. Other restrictions and terms apply; visit apple.com/promo for more information.
    11. Apple Card Monthly Installments is available for certain Apple products and is subject to credit approval and credit limit. For more information on available products, see a Specialist for more details. iPhone activation is required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, T-Mobile, or Verizon. Variable APRs for Apple Card other than Apple Card Monthly Installments range from 10.99 percent to 21.99 percent based on creditworthiness. Rates as of April 1, 2020. Taxes and shipping are not included in Apple Card Monthly Installments and are subject to the standard purchase APR. See the Apple Card Customer Agreement for more information. To access and use all the features of Apple Card, customers must add Apple Card to Wallet on an iPhone with iOS 12.4 or later. To manage Apple Card Monthly Installments, customers need an iPhone with iOS 13.2 or later or an iPad with iPadOS 13.2 or later. Update to the latest version of iOS or iPadOS by choosing Settings > General > Software Update. Tap Download, then Install. Available for qualifying applicants in the United States. Issued by Goldman Sachs Bank USA, Salt Lake City Branch.
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