Every week, half a billion visitors to the App Store engage with 1.8 million apps, from indie games like “Song of Bloom,” to virtual fitness coaches like MySwimPro, to coding apps for kids like Hopscotch. Many of these apps are created by independent developers driven by a single idea. Oftentimes, these developers maintain full-time careers that ultimately fund their ideas until they are launched into the real world.
“This is a big opportunity for the indie gaming spirit to become truly mobile,” says Philipp Stollenmayer, a solo developer in the App Store. Stollenmayer, whose latest game, “Song of Bloom,” won an Apple Design Award in June 2020, was drawn to the appeal of iPhone as a new platform for gaming, one in its infancy and in need of its own set of standards. When his first game, “What the Frog,” launched in the App Store in 2013 and won a German Multimedia Prize (mb21), he knew he was onto something.
Beyond the world of gaming, the team behind MySwimPro is also excited about the possibilities to grow their company and expand the app’s offerings with less risk, thanks to the additional revenue that will result from the new App Store program. Co-founders Fares Ksebati and Adam Oxner, both born and raised in Michigan and both swimmers through college competing at the 100-meter breaststroke (though not against each other), met over their shared interest to build a platform that could replicate the elements of coaching swimming whether for fitness or performance goals.