Emails have become an important tool in a marketer’s arsenal. Email marketing, in particular, is widely considered being the most cost-effective marketing strategy. If used appropriately, this strategy can help businesses promote their products or services in a bid to acquire new customers and retain their existing base.

However, an email marketing campaign is only as good as the software being used to launch it. In fact, it wouldn’t be wrong to claim that the success and failure of your campaigns hinge on the email marketing software you choose to employ.

Therefore, one must be wise in their pursuit of the right software. You don’t want to end up with software that makes you pay more for fewer features. You need software that arms its users with all the tools needed to launch a lucrative email marketing campaign.

There is an overwhelming number of options at our disposal today. So it can be arduous to find the one software that best fulfills the marketing requirements of your business. Hence, we made your job a tad bit easy and recommend a list of tools that we believe are some of the best email marketing tools being widely used today.

We came up with the list after much deliberation and experiencing the interface, functionality, and features offered by this tool ourselves.


  1. Choose an email marketing tool that harbors a user-friendly interface, is easy to set up, and can be used by marketers without any technical knowledge.
  2. An email marketing tool that provides users with an advanced drag-and-drop editor along with tons of pre-loaded templates is a huge plus.
  3. It must harbor a good marketing automation feature. As such, the tool must allow you to schedule and send bulk, personalized and targeted emails without a hassle.
  4. Look for a tool that allows easy contact list management, tracks the performance of your campaigns, and segments your contact list into groups based on purchasing behavior, demographics, etc.
  5. Look for features like email validation to ensure improved open and click rates (deliverability) for sent emails. A good email marketing software will make sure all emails reach their intended inboxes and don’t end up in spam folders.
  6. The price mentioned should be clear, with flexible plans offered depending on how many emails you expect to send per month. Do not go for a tool that exceeds your budget.
Fact Check: According to Oberlo, a whopping 293.6 billion emails were sent and received in 2019 alone. This number is expected to reach 347.3 billion in the year 2022. Furthermore, the study also states that for every $1 spent on email marketing, a business can expect to earn a revenue of $42.
Oberlo fact check

Frequently Asked Questions

Q #1) What are some of the most prominent benefits of Email Marketing?

Answer: Email marketing is known as an extremely cost-effective alternative to traditional marketing tactics. It allows businesses to expand their reach in a relatively short time span. It also doesn’t require a huge team to succeed. Apart from this, the strategy helps drive revenue, deliver targeted messages, and build promising leads.

Q #2) What are the different Email Marketing Campaigns typically used by businesses today?

Answer: There are 9 different marketing emails, each serving a different purpose in helping businesses build customer relationships. The most common types are Newsletters, welcome emails, lead nurturing emails, sponsorship emails, re-engagement emails, brand story emails, and transactional emails.

Q #3) Can an individual send commercial emails without a recipient’s permission?

Answer: Whether or not you can send commercial emails without the consent of recipients will depend on the specific laws pertaining to a particular country. For instance, United States allows unsolicited sending of marketing emails to recipients, provided they do not violate the conditions mentioned in the CAN-Spam Act.

Q #4) Is email marketing better than social media marketing?

Answer: There is a common misconception among people today that social media marketing is more effective than email marketing. This is demonstratively false. Recent studies prove that emails reach three times more individuals than platforms like Twitter and Facebook. With platforms like Facebook, you only get to reach a handful of users who may or may not check their news feed.


Q #5) How often should one send marketing emails?

Answer: This answer will vary from business to business. You must be frequent in sending emails to your prospects, but it shouldn’t be so frequent that they unsubscribe from your mailing list in frustration. Some businesses can see great results by only sending one marketing email a month. Others will have to send multiple emails in brief intervals to be effective.


Comparing Top Email Marketing Solutions

Name Best For Fees Ratings
Mailjet Designing Marketing Emails with Advanced Drag and Drop Builder Free plan available, Basic plan for $9.65 per month, Premium plan for $20.95/month, Star_rating_5_of_5
Mailgun Sending Bulk and Transactional Emails via SMTP relay and HTTP API. $35/month for 50000 emails, – $80/month for 100,000 emails – $ 90/month for 100,000 emails Star_rating_5_of_5
Keap CRM and sales & marketing automation. Lite: $40 per month,
Pro: $80 per month, and
Max: $100 per month.
HubSpot Email Marketing Native Integration with HubSpot Products Free plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts. Star_rating_4_of_5
Sendinblue Robust Email Optimization Free Plan available, $25/month –Lite, $ 65/month – Premium. Star_rating_4_of_5
Mailchimp Email Marketing tool for small businesses. Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299. Star_rating_4_of_5


1) Mailjet (Recommended)

Mailjet is best for designing Marketing Emails with advanced drag and drop builders.


Mailjet by Pathwire is an email marketing software that allows its users to create, send, automate and monitor email marketing campaigns. Featuring an advanced drag-and-drop editor, the software enables the creation of newsletters, drip sequences, welcome emails, and a slew of other marketing emails.

It is aided in this process with a plethora of ready-made templates that help marketers create attractive marketing campaigns without technical knowledge. The software also harbors robust email automation, which can be harnessed to send bulk emails on their scheduled date and time without additional manual effort.

The software is also beneficial for team collaboration, as it allows multiple members of a team to work remotely on a single marketing campaign in real-time. Mailjet’s expert team of email deliverability pros can partner with companies sending over 500,000 emails/month to build a custom-tailored inboxing strategy. Their experts help troubleshoot issues and advise on best practices.

It is also easier to manage a contact list and group customers with similar preferences in a single list to send targeted messages with Mailjet. The software also facilitates A/B testing and email validation to improve email deliverability while drastically improving or reducing bounce rates. Finally, the tool also presents its users with real-time statistics that tell you how your marketing campaigns are performing.


  • Advanced Drag and Drop Editor
  • A/B Testing and email validation
  • List management
  • Email automation
  • Advanced segmentation
  • Real-time analytics

Verdict: Mailjet is a powerful tool from Pathwire that efficiently simplifies and automates the process of email marketing. You can send, create, schedule, and track personalized or targeted emails with Mailjet without a hassle.

The advanced drag-and-drop editor and tons of email templates allow you to get creative with your marketing emails. Its ability to improve email deliverability with robust email validation and A/B testing makes it one of the best email marketing tools we have today.

Price: Free plan is available to send 6000 emails per month and 200 emails per day. Basic plan for $9.65 per month allows 30000 emails per month with no limits on daily emails. Premium plan for $20.95/month allows 30000 emails per month with no limits on daily emails. Customized plans also available.


2) Mailgun (Recommended)

Mailgun is best for sending bulk and transactional emails via SMTP relay and HTTP API.


Mailgun by Pathwire is a cloud-based email solution designed for developers and businesses. It is especially useful to create, send and track transactional emails in real-time. The tool is known for its easy SMTP integration and RESTful API that makes sending transactional as well as bulk emails easy.

The software features a robust email validation feature, wherein invalid email addresses are weeded out and eliminated to keep a clean email contact list. This helps businesses send emails to correct inboxes all the time, thus drastically improving email open and click rates.

Apart from transactional email, the software is home to Mailjet, the tool we discussed above for its impressive email marketing capabilities. Mailgun also allows its users to parse emails automatically, schedule emails to send them at a specific date and time, personalize emails, and optimize the performance of sent emails with real-time statistics.

For companies sending large amounts of email, Mailgun offers an email deliverability service to ensure the best performance possible. Mailgun pairs their customers with a Technical Account Manager to optimize their inbox performance and advise on best practices.


  • Send bulk and transactional emails via easy SMTP integration and RESTful API
  • Automatic email parsing
  • Real-time email analytics
  • Personalize, schedule, and track emails in real-time
  • Improved email deliverability

Verdict: Mailgun is a powerful email marketing platform made keeping developers in mind. As such, developers can use this tool in collaboration with marketers to create, send, and track bulk and transactional emails. The software stands out among its competitors because of its robust email validation feature that helps businesses save their money and reputation by preventing email bounces.

Price: Pay as you go service–5000 emails free for three months, after which you only pay for the messages you send. Foundation plan – $35/month for 50000 emails, Growth plan – $80/month for 100,000 emails, Scale plan – $90/month for 100,000 emails with advanced settings.


3) Keap

Keap is Best for CRM and sales & marketing automation.

Keap Dashboard

Keap CRM, sales, and marketing automation platform will help you with automating repetitive tasks such as capturing leads.

Its automated follow-up features send text as well as email follow-ups to potential clients immediately after the form is filled. For email marketing, it provides modern templates that can be implemented easily.


  • Keap can activate the automation by the client’s actions. This will deliver the right message to the right client.
  • To drive repeat sales it helps with sending automated emails and newsletters.
  • Along with email marketing, Keap has B2B capabilities and many more features like Invoices, appointments, SMS messages & Keap Business Line, etc.

Verdict: If we compare the Keap with other email marketing tools then it outperforms as it is an all-in-one platform of sales automation, marketing automation, and CRM database. With stunning templates, the platform can help you with boosting your brand image. Its expert coaching team will help with the migration of contacts and data.


4) HubSpot Email Marketing

HubSpot – Best for native integration with HubSpot products.


HubSpot Email Marketing is an easy-to-use email platform that is widely popular for its ability to integrate seamlessly with HubSpot business automation software. This gives it a distinct edge in the market as its integration with tools like HubSpot CRM considerably enhances the user experience.

The software features an interactive drag-and-drop builder which allows you to create branded marketing emails in no time. It is very simple to send personalized and segmented emails with the help of this tool.


  • Drag and drop editor
  • Tons of ready-made template to create marketing emails
  • Contact list management
  • A/B Testing

Verdict: HubSpot Email Marketing solution works hand-in-hand with HubSpot CRM to make the email customization process more fruitful. The software features an intuitive email builder that allows you to create beautiful campaigns in no time. Apart from this, its A/B testing system ensures your email campaigns are adequately optimized to solve deliverability issues.

Price: Free plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts.


5) Sendinblue

Sendinblue – Best for robust email optimization.


Similar to every other email marketing tool, Sendinblue also features an intuitive drag-and-drop builder, tons of readymade templates, and a colossal gallery of stock images to make the creation of marketing emails quick and easy.

Sendinblue also emphasizes improving email deliverability by helping users conduct A/B testing to learn which marketing emails work and which do not. Finally, Sendinblue presents users with comprehensive reports that give clear insights into the performance of launched email marketing campaigns.


  • Advanced drag and drop editor
  • A/B testing
  • Advanced report generation
  • Create and send transactional emails

Verdict: With an intuitive drag-and-drop editor combined with CRM lite features, Sendinblue provides you with almost everything you want to send marketing emails that result in high conversions. It is worth checking out for its ability to create unique marketing emails.

Price: Free Plan available, $25/month–Lite, $65/month–Premium.


6) Mailchimp

Best for creating customized marketing emails.


Mailchimp is a cloud-based email solution that allows users to create, schedule, send, and track marketing as well as transactional emails. Mailchimp features an easy-to-use drag-and-drop editor, tons of ready-made templates, and a huge gallery of stock images that can be used together to create unique marketing emails in an instant.

The emails you build in Mailchimp can be automated, segmented, and studied with real-time analytics provided by the software. Apart from this, Mailchimp presents you with templates for postcards, landing pages, and social media posts to enhance the brand image of your business.


  • Advanced drag-and-drop builder
  • Marketing automation
  • Advanced contact list segmentation
  • Real-time analytics

Verdict: Mailchimp is arguably the most widely used tool on this list, and rightfully so. The software allows you to create, send, automate and track marketing and transactional emails with utmost ease. You can personalize emails, segment contact lists, and make rational decisions by referring to the real-time insights Mailchimp provides on launched email campaigns.

Price: Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299.


7) Constant Contact

Best for Dashboard Tracking System.

Constant Contact

Constant Contact allows you to create beautiful marketing emails by offering an intuitive email builder and tons of responsive templates. It stands out because of its dashboard that allows you to track the progress of every email campaign launched by your business. The software also features a robust contact management feature, which allows you to store, import, and organize contacts easily.


  • Real-Time email tracking
  • Contact management
  • Intuitive email builder
  • Responsive templates

Verdict: If you are looking for a simple email marketing tool that allows you to create, send and track emails in a fast and easy manner, then Constant Contact is the software for you. The software’s real-time email tracking dashboard alone makes it worth checking out.

Price: 30-day free trial, $20/month – Basic plan, $45/month – Email plus.


8) Drip

Best for send and automate marketing SMS and emails for Ecommerce platforms.


Drip is an ideal email marketing tool for eCommerce platforms. The software provides users with a visual email builder that can create beautiful marketing emails as well as SMS from scratch. The software also allows businesses to segment their contact list to learn how each sent email is performing. Drip also allows users to use lead ads and forms that can work together to help companies attract new customers and boost engagement.


  • Tons of customizable templates
  • Advanced contact list management and segmentation
  • Automate email and SMS marketing campaigns

Verdict: Drip is an email and SMS marketing software that can help eCommerce platforms expand their reach and boost their revenue stream. It makes sending and automating marketing emails easy with the help of customizable templates and a visually arresting email builder.

Price: Pay as you go, starting at $19/month.


9) MailerLite

Best for robust email automation.


MailerLite serves two purposes for launching successful email marketing campaigns. It allows you to create beautiful newsletters with the help of a smart drag-and-drop editor. On the other hand, it allows you to automate your emails by setting up workflows to maintain a consistent connection with your subscribers.

MailerLite also allows you to optimize the performance of your email campaigns with the help of advanced segmentation, real-time statistics, and A/B testing.


  • Build and automate marketing emails
  • A/B Testing
  • Contact list management
  • Advanced report generation

Verdict: MailerLite is a very easy-to-use software as it provides you with all the tools needed to create and track beautiful, personalized emails. The software also optimizes the performance of campaigns by offering features like segmentation and A/B testing.

Price: Free plan available, $10 for 1000 subscribers, $15 for 2500 subscribers, $30 for 2500-3000 subscribers, and so on.


10) ActiveCampaign

Best for email marketing automation.


ActiveCampaign is an email solution that allows users to send and automate their email marketing campaigns. Its in-built email builder helps you create attractive marketing emails in a wide variety of formats. The software also allows you to send targeted messages by grouping contacts that are similar in nature with each other in some aspects like purchasing behavior and interests.

The software also features a robust split testing system that can be used to improve the deliverability (open and click rate) of your sent emails.


  • Marketing automation
  • Advanced contact list management and segmentation
  • Visual drag-and-drop builder
  • Split testing

Verdict: ActiveCampaign earns its place on this list because of its powerful marketing automation capabilities and an intuitive email builder. Its split testing ability is major merit as businesses can use it to improve their marketing campaign’s deliverability.

Price: $9/month–Lite, $49/month plus, $129/month – Professional



Email Marketing is a cost-effective and time-efficient way for businesses to expand their customer base and boost revenues. If recent reports are to be believed, then an effective email marketing campaign can earn a higher ROI than any other marketing strategy.

However, it is also important to note that the success of your marketing campaign will entirely depend on the email marketing software you choose. So choosing the right email marketing software is non-negotiable if you seek to launch a lucrative marketing campaign.

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