aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • Platforms
  • Solutions
  • Technology

Google Cloud Doubles-Down On Ecosystem In 2022 To Meet Customer Demand

  • aster.cloud
  • January 13, 2022
  • 4 minute read

Google Cloud has been a partner-focused business from day one. As we reflect on 2021 and look forward to what’s ahead, I want to say “thank you” to our ecosystem for all of the amazing innovations and services you provided our mutual customers over the last year.

In 2021, we faced unprecedented demand from businesses as they turned to the cloud to digitally transform their organizations. This surge in cloud deployments meant we increasingly turned to our ecosystem to help customers create customized implementations with our systems integrators (SIs), build packaged solutions with our independent software vendors (ISVs), or coach employees how to best use new cloud technologies with our consulting and training firms.


Partner with aster.cloud
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

To continue meeting growing customer demand in 2022 and beyond, I am pleased to share that we are bringing together our ecosystem and channel sales teams into a single partner organization to bring a more streamlined go-to-market approach for our partners and customers. In support of this change, we plan to more than double our spend in support of our partner ecosystem over the next few years, including rolling out increased co-innovation resources for partners, more incentives and co-marketing funds, and a larger commitment to training and enablement—all with a goal of continuing our joint momentum in the market.

Providing leads and new go-to-market programs for consulting partners

The need for highly-skilled partners to accelerate digital transformation for customers has never been greater, and our ecosystem of services partners continues to gain tremendous opportunities to deliver high-value implementation and professional services, industry solutions, and digital transformation expertise. In 2022, we are investing in our SIs by:

  • Moving to a partner-led, partner-delivered approach for professional services needed by our customers, particularly through expanded work with partners. This will include new programs for lead generation and lead sharing with our SI partners.
  • Increasing our investment with SIs in deploying go-to-market programs for industry-specific SI solutions, as well as creating more pre-integrated industry ISV and Google Cloud AI solutions together with our SI partners.
  • Accelerating critical training, specialization, and certification programs in support of our goal of training 40 million new people on Google Cloud. This includes new programs for experienced practitioners, and a hybrid learning modality that combines online and in-person learning supported by Google mentors.
Read More  Google Cloud Collaborates With Comair To Provide Seamless Travel Experiences In Sub-Saharan Africa

Accelerating growth for ISV partners with more resources

In 2021, our ISV partners helped build unique integrations with Google Cloud capabilities in AI, ML, data, analytics, and security for our mutual customers. In fact, our marketplace third-party transaction value was up more than 500% YoY from 2020 (Q1-Q3). In 2022, we are deepening our commitment to our ISV partners’ success by:

  • Making significant investments in new Google Cloud Marketplace functionality, including adding new technical resources that will help accelerate how ISVs distribute their apps and solutions. Coupled with this, we’re also lowering the Marketplace rate to 3% for eligible solutions, helping drive more adoption with customers.
  • Expanding our regional sales and technical teams who are dedicated to supporting ISVs, and at the same time increasing market development funds (MDF) to drive further sales growth for our ISVs.
  • Dedicating additional technical resources to help ISVs move to more modern SaaS delivery models, as well as to optimize and supercharge their apps for their customers by leveraging Google Cloud technologies.
  • Creating new monetization models for ISVs using Google Distributed Cloud to deliver products across hybrid environments, multiple clouds, and at the network edge. ISVs will be able to build industry-specific 5G and edge solutions leveraging our ecosystem of telecommunication providers and 140+ Google network edge locations.
  • Increasing funds for ISVs to accelerate customer cloud migrations by offsetting infrastructure costs during migration (ISV Cloud Acceleration Program).

Launching new program incentives to drive a thriving channel

Since the launch of our Partner Advantage program, we have increased funds for our channel partners tenfold. In 2021, to extend this momentum, we expanded our incentive portfolio for resellers to support their long-term growth and profitability. In 2022, we are increasing our investment in partner programs even further, including:

  • Significantly expanding incentives to reward partners who source and grow customer engagements, and for those who deliver exceptional customer experiences and critical implementation services.
  • Evolving to industry-standard compensation plans for our direct sellers, and rewarding our channel partners for implementation (vs. reselling) for larger enterprise customers.
  • Significantly increasing co-marketing funding for our channel partners to accelerate demand generation and time-to-close.
  • Growing our learning resources, including launching more than 10 new Expertises and Specializations, and expanding our certification programs for partners to deliver the highest levels of Google Cloud expertise to customers.
  • Launching a new program for resellers to support customers via offerings on the Google Cloud Marketplace.
  • Sharing a toolkit to bring the best of Google’s diversity, equity, and inclusion (DEI) resources to our ecosystem of partners, including programs to develop inclusive marketing strategies and deploy DEI training within their own organizations.
Read More  Built With The Google Maps Platform Gaming Solution

As we kick off 2022, it’s clear that the trend of digital transformation will only continue to drive customer demand for the cloud and, more importantly, a need for services, support, and solutions from our partners. We believe that by centralizing our partner groups into a single organization and by more than doubling our spend in support of our partner ecosystem over the next few years, we will help accelerate our joint momentum in the market around the world. For more information on these new programs and resources, please reach out to your Partner Account Manager or login to your Partner Advantage portal at partneradvantage.goog.

 

 

By: Kevin Ichhpurani (Corporate Vice President, Global Ecosystem and Channels at Google Cloud)
Source: Google Cloud Blog


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

aster.cloud

Related Topics
  • Business
  • Customer
  • Google Cloud
  • Partners
You May Also Like
View Post
  • Technology

Advanced audio dialog and generation with Gemini 2.5

  • June 15, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Global cloud spending might be booming, but AWS is trailing Microsoft and Google

  • June 13, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Google Cloud, Cloudflare struck by widespread outages

  • June 12, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

What is PC as a service (PCaaS)?

  • June 12, 2025
View Post
  • Technology

Apple services deliver powerful features and intelligent updates to users this autumn

  • June 11, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

By the numbers: Use AI to fill the IT skills gap

  • June 11, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Crayon targets mid-market gains with expanded Google Cloud partnership

  • June 10, 2025
Apple-WWDC25-Apple-Intelligence-hero-250609
View Post
  • Featured
  • Technology

Apple Intelligence gets even more powerful with new capabilities across Apple devices

  • June 9, 2025

Stay Connected!
LATEST
  • 1
    Advanced audio dialog and generation with Gemini 2.5
    • June 15, 2025
  • 2
    A Father’s Day Gift for Every Pop and Papa
    • June 13, 2025
  • 3
    Global cloud spending might be booming, but AWS is trailing Microsoft and Google
    • June 13, 2025
  • Google Cloud, Cloudflare struck by widespread outages
    • June 12, 2025
  • What is PC as a service (PCaaS)?
    • June 12, 2025
  • 6
    Apple services deliver powerful features and intelligent updates to users this autumn
    • June 11, 2025
  • By the numbers: Use AI to fill the IT skills gap
    • June 11, 2025
  • 8
    Crayon targets mid-market gains with expanded Google Cloud partnership
    • June 10, 2025
  • Apple-WWDC25-Apple-Intelligence-hero-250609 9
    Apple Intelligence gets even more powerful with new capabilities across Apple devices
    • June 9, 2025
  • Apple-WWDC25-Liquid-Glass-hero-250609_big.jpg.large_2x 10
    Apple introduces a delightful and elegant new software design
    • June 9, 2025
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • 1
    Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
    • June 9, 2025
  • Robot giving light bulb to businessman. Man sitting with laptop on money coins flat vector illustration. Finance, help of artificial intelligence concept for banner, website design or landing web page 2
    FinOps X 2025: IT cost management evolves for AI, cloud
    • June 9, 2025
  • 3
    AI security and compliance concerns are driving a private cloud boom
    • June 9, 2025
  • 4
    It’s time to stop debating whether AI is genuinely intelligent and focus on making it work for society
    • June 8, 2025
  • person-working-html-computer 5
    8 benefits of AI as a service
    • June 6, 2025
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.