In celebration of Black History Month, Apple is spotlighting Black business and innovation, and amplifying Black voices with a variety of exclusive content and curated collections. Throughout the month, users can listen to special episodes of “The Message” on Apple Music 1 that discuss Black creators’ contributions to culture and the importance of health and wellness in the community; join new workouts that honor Black History Month on Apple Fitness+; discover new podcasts from Black creators about health, well-being, culture, and history on Apple Podcasts; and much more. Starting today, customers can also enjoy a special edition Unity Lights watch face and order the new Apple Watch Black Unity Braided Solo Loop.
Apple Music is launching a campaign around the theme Music is Healing. Special episodes of “The Message” on Apple Music 1 will feature in-depth conversations between Ebro Darden, Apple Music’s head of Hip-Hop and R&B editorial, and guests. The radio episodes will contextualize contemporary issues around Black health and wellness, and highlight the historical perspective, achievements, and contributions that Black people have made to culture. Music programming on the Apple Music Browse, Genre, and Radio pages will highlight various interpretations around the themes of Movement, Black Love, Celebration, and Peace. Apple Music TV will also have full-day takeovers of music videos inspired by the campaign.
The App Store is spotlighting a full range of apps that are enabling Black health and wellness in all areas of life, from financial to physical and mental well-being. Apple’s global editorial team will feature inspiring stories on apps, developers, and influential voices empowering safe environments for Black communities. Among those individuals and apps are Black-owned apps like Irth that provide maternal health resources to Black women; outdoor and nature apps like AllTrails, Merlin Bird ID, and Nike Run Club, that are enabling solidarity among members of the Black community through fitness, nature, and collective self care; three bold content creators who are using Clubhouse, the social audio app, to level the playing field and raise one another up; and games like “Insecure: The Come Up Game” — inspired by the widely celebrated HBO series “Insecure.”
Apple Books is focusing on Black health and wellness by highlighting authors — like Harriet A. Washington and Alex Elle — who tackle these multidimensional themes. With collections that explore their work, and other features recommending works by Black writers across a variety of genres, Apple Books will offer readers and listeners diverse perspectives on the richness of Black expression and experience.
Apple Maps users can learn about Black history or discover Black-owned businesses through curated Guides. For users interested in expanding their knowledge of Black history, Discover Atlanta features Famous Auburn Avenue Black History Sites, National Park Foundation highlights National Parks that Honor Black History, The Philadelphia Inquirer gives users a way to Discover Philly’s anti-slavery sites, and Tinybeans outlines spots to learn about Black history throughout Los Angeles, New York City, San Diego, Seattle, and Washington, D.C. Maps also helps users support Black-owned businesses with Guides from Complex celebrating Black-Owned Streetwear & Sneaker Stores; EatOkra, featuring food guides from Carla Hall, KJ Kearney, and Pierre Thiam; and The Infatuation highlighting Black-owned restaurants in cities like Chicago, Miami, and Philadelphia.
Apple TV App
The Apple TV app will feature guest-curated collections by prominent Black creators and stars — including Tiffany Haddish, Mekhi Phifer, Natasha Rothwell, Sam Richardson, and more — who’ve shared what they watch to unwind. Viewers can also explore a spectrum of mood-based collections ranging from rest and romance to deep contemplation, as well as collections centered on wellness, spirituality, and faith.
Throughout the month of February, Apple News readers and listeners are invited to dive deep into the important work of today’s top Black journalists. Audiences can explore expert reporting and analysis on the Black experience through curated collections, audio stories, and episodes of Apple News Today, a daily audio briefing from Apple News available each weekday morning.
Shot on iPhone
Apple’s latest Shot on iPhone campaign, “Our Stories,” features portraits and video of four pioneers who are at the nexus of Black history — from an athlete, to a costume designer, a music executive, and a Michelin-starred chef. Each individual shares stories about their inspiration, life’s work, and philosophy.
Pricing and Availability
- The Black Unity Braided Solo Loop is available now on apple.com and in the Apple Store app, and will be available in select Apple Store locations beginning Tuesday, February 1 for $99 (US).
- The Black Unity Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or newer.
- The Unity Lights watch face will be available today and requires Apple Watch Series 4 or later running watchOS 8.3, and iPhone 6s or later running iOS 15.2.
- The Apple Watch Black Unity packaging, Apple Store locations, and Apple Store app will feature App Clip functionality for customers to easily download the watch face, or customers can download from apple.com.
- Fitness+ is available as a subscription service for $9.99 (US) per month or $79.99 (US) per year.