aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • Solutions
  • Tools

How Newsweek Increased Total Revenue Per Visit By 10% With Recommendations AI

  • aster_cloud
  • February 9, 2022
  • 2 minute read

Newsweek provides the latest news, in-depth analysis, and ideas about international issues, technology, business, culture, and politics to its readers around the world. While editors pick the best articles to display on the home page and topic pages, it is also critical for Newsweek to offer a personalized experience by delivering fresh and relevant article recommendations tailored to the unique interests of each reader. This need became even more important during the pandemic as readers wanted to be kept informed about the latest news and understand its impact on their own lives and businesses.

Personalization with Recommendations AI

Google has spent years delivering recommended content across flagship properties such as Google Ads, Google Search, and YouTube. Recommendations AI takes advantage of Google’s expertise in recommendations and is powered by state-of-the-art machine learning models. It is also a fully managed service with automated model training and recommendation serving infrastructure that have helped to meet Newsweek’s planet-scale needs.


Partner with aster.cloud
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

Newsweek had been concerned that a sizable fraction of their users left the website after reading only one article and as a result was evaluating deploying ML-based recommendations on their article detail page to increase user engagement. Newsweek and Google Cloud expected that highly personalized recommendations from Recommendations AI would help readers find the articles they would be most interested in, thereby significantly increasing the click-through rate (CTR) of recommendations being shown.

Newsweek ran A/B tests on both desktop and mobile to compare their existing solution with content recommendations from Recommendations AI which leverage a user’s reading history along with article metadata such as categories, titles, and article publish time to ensure that recommendations are relevant, fresh, and personalized. The result was a strong improvement in business metrics.

Read More  What’s New In Firestore From Cloud Next And Firebase Summit 2022

“Google Cloud Recommendations AI has not only improved our CTR by 50%-75% and subscription conversion rate by 10%, but also allowed us to increase total revenue per visit by 10%,” says Michael Lukac, Newsweek’s Chief Technology Officer. “The fully managed service, advanced AI, and real-time personalization have allowed us to make an improvement in our user engagement. It has improved the diversity of content and personalized assets to the individual reader. Newsweek has been able to easily create and edit models from the dashboard while retraining them daily to handle changing catalogs.”

Next Steps

Newsweek has seen tremendous benefit from Recommendations AI’s ability to create a superior reader experience with personalization, and sees opportunities to further improve the reader’s journey by having Google cover more real estate on their site, app, and on other channels such as personalized newsletters. To explore what Google Cloud’s Recommendations AI can do for your business, click here.

 

 

By: Guangsha Shi (Product Manager)
Source: Google Cloud Blog


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

aster_cloud

Related Topics
  • Artificial Intelligence
  • Google Cloud
  • Newsweek
  • Recommendations AI
You May Also Like
Microsoft and Adobe
View Post
  • Platforms
  • Solutions

Microsoft And Adobe Partner To Deliver Cost Savings And Business Benefits

  • September 20, 2023
Street Fighter Rockman
View Post
  • Platforms
  • Solutions

CAPCOM And Google Cloud Team Up To Strengthen The Reliability Of Live Service Game Launches For Millions Of Players Globally

  • August 28, 2023
Emission
View Post
  • Solutions
  • Technology

Microsoft And Accenture Partner To Tackle Methane Emissions With AI Technology

  • August 27, 2023
Automation
View Post
  • Automation
  • Platforms
  • Tools

Automate Your Data Warehouse Migration To BigQuery With New Data Migration Tool

  • August 24, 2023
View Post
  • Solutions
  • Technology

IBM Consulting Collaborates With Microsoft To Help Companies Accelerate Adoption Of Generative AI

  • August 17, 2023
View Post
  • Platforms
  • Solutions
  • Technology

DevOps Awards Winner Kakao Mobility On Balancing Speed And Stability

  • August 6, 2023
View Post
  • Platforms
  • Solutions
  • Technology

Study By Forrester: The Industry’s Take On 5G Networks On Cloud

  • August 2, 2023
AWS and Twilio
View Post
  • Solutions
  • Technology

AWS and Twilio Deepen Relationship to Power Intelligence Driven Customer Engagement

  • July 26, 2023

Stay Connected!
LATEST
  • 1
    Combining AI With A Trusted Data Approach On IBM Power To Fuel Business Outcomes
    • September 21, 2023
  • 2
    Start Your Ubuntu Confidential VM With Intel® TDX On Google Cloud
    • September 20, 2023
  • Microsoft and Adobe 3
    Microsoft And Adobe Partner To Deliver Cost Savings And Business Benefits
    • September 20, 2023
  • 4
    Huawei Connect 2023: Accelerating Intelligence For Shared Success
    • September 20, 2023
  • 5
    Huawei Releases Data Center 2030, Leading Innovation and Development of New Data Centers
    • September 20, 2023
  • Penguin 6
    How To Find And Fix Broken Packages On Linux
    • September 19, 2023
  • Volkswagen 7
    Volkswagen Races Toward Next-Gen Automotive Manufacturing Leadership With Google Cloud And T-Systems
    • September 19, 2023
  • 8
    VMware Scales Multi-Cloud Security With Workforce Identity Federation
    • September 18, 2023
  • Intel Innovation 9
    Intel Innovation 2023
    • September 15, 2023
  • Private 10
    A Comeback For Private Clouds
    • September 14, 2023
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • 1
    Microsoft And Oracle Expand Partnership To Deliver Oracle Database Services On Oracle Cloud Infrastructure In Microsoft Azure
    • September 14, 2023
  • 2
    Real-Time Ubuntu Is Now Available In AWS Marketplace
    • September 12, 2023
  • 3
    IBM Brings Watsonx To ESPN Fantasy Football With New Waiver Grades And Trade Grades
    • September 13, 2023
  • 4
    NASA Shares Unidentified Anomalous Phenomena Independent Study Report
    • September 14, 2023
  • 5
    Introducing OpenAI Dublin
    • September 14, 2023
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.