Google Play has been the launchpad for millions of developer businesses to connect with consumers around the world as we strive to deliver a safe place to find great apps and games. Our safety initiatives and policies are core ways that we create the trusted experience that users have come to expect. By responsibly evolving these features, policies, and programs, we’re able to help you safely launch new experiences to more than 2.5 billion users in 190 countries around the world.
Today, we’re sharing a number of new features and programs to better partner with you and continue making Google Play a safe platform for everyone.
Protecting your business and your users from risky, unknown traffic
We launched Play Integrity API to all developers earlier this year to help you detect risky, unknown interactions such as from tampered versions of your app or unsupported app environments. You call this API when a user performs an action in your app to check whether it’s your genuine app on a genuine Android device. If something’s off, you can decide what defensive actions to take. Early data show that this feature has helped developers reduce unauthorized usage of their apps by over 50%.
In addition to customizing your API responses and setting up tests in Play Console, we’re launching reporting so you can analyze and break down API responses across your install base. And, soon, you’ll be able to debug Integrity API responses from the Play Store app’s developer settings on any device. This will help you spot issues and refine your anti-abuse strategy. Get started today with the Play Integrity API here.
Introducing new protections against review attacks on Play apps
Expanding our program to give developers direct Play Policy support
Launching the Strike Removal pilot program
Previewing a more privacy-friendly approach to advertising
As a reminder, Privacy Sandbox for Android is a multi-year initiative to create innovative technologies that will both protect user privacy and give you tools to build thriving digital businesses. These solutions aim to make current tracking mechanisms obsolete and limit covert tracking techniques, like fingerprinting. To do this, we’re working on core advertising capabilities that don’t need access to cross-app identifiers, like the Ad ID. You’ll be able to use these solutions individually or together to target ads and measure them to create efficient campaigns, all while better protecting user privacy. We’re working in close partnership with the industry and developers. Today, you can test Developer Previews, begin designing integrations, and send us feedback.As a platform, we only succeed when our developers succeed. We work with partners, like you, every day to understand the challenges you face, help launch innovative apps to Google Play, and ensure that the apps remain safe and trusted by our shared users. Thank you for your partnership in making Google Play a safe and trustworthy platform for everyone.
By Ron Aquino, Senior Director, Trust and Safety, Chrome, Android and Play
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