3co Reinvents The Digital Shopping Experience With Augmented Reality On Google Cloud
Giving people as close to a “try-before-you-buy” experience is essential for retailers. With the move to online shopping further accelerated by the COVID-19 pandemic, many people are now comfortable shopping online for items they previously only considered buying in stores. The problem for shoppers is that it still can be difficult to get what feels like more hands-on experiences of items given limitations with even some of today’s most advanced augmented reality (AR) technologies. And while retailers continue to invest heavily in creating the most life-like digital experiences possible, the results often come up short for shoppers with more digital…
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