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Augmented Reality

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  • 7 min

3co Reinvents The Digital Shopping Experience With Augmented Reality On Google Cloud

Giving people as close to a “try-before-you-buy” experience is essential for retailers. With the move to online shopping further accelerated by the COVID-19 pandemic, many people are now comfortable shopping online for items they previously only considered buying in stores. The problem for shoppers is that it still can be difficult to get what feels like more hands-on experiences of items given limitations with even some of today’s most advanced augmented reality (AR) technologies. And while retailers continue to invest heavily in creating the most life-like digital experiences possible, the results often come up short for shoppers with more digital…
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  • 3 min

Telstra, Google And Accenture Develop 5G Powered Augmented Reality Wayfinding Experience At Marvel Stadium

Telstra, Google and Accenture have joined forces to develop a new 5G powered augmented reality (AR) wayfinding experience at Melbourne’s Marvel Stadium that superimposes digital information onto a real-world environment. Showcased at the Google I/O developers conference, the AR wayfinding experience pioneers the latest in Telstra’s 5G developments, delivered on Google Cloud, with machine learning and state-of-the-art computer-vision powered by the ARCore Geospatial API from Google. Google trekker devices were used in the development of the experience to create a metric model of Marvel Stadium that represents the appearance and position of the physical 3D world. GPS readings and environment…
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Magic Leap Platform Featured In Launch Of Cisco’s Webex Hologram

Cisco today revealed a preview of a new hybrid work collaboration product, Webex Hologram — the industry’s only real-time holographic meeting solution that leverages augmented reality. Magic Leap is pleased to be a featured platform in the launch of the new service. Our AR platform will help combine Cisco’s feature-rich Webex meeting functionality with immersive 3D holograms. AR-based virtual collaboration is an important piece of the AR enterprise, so we believe this transformative technology will increase adoption in several industries. From travel restrictions and the increase of employees working from home to training frontline workers and collaborating in surgery, Cisco’s Webex Hologram on the…
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Google I/O 2019 | AR as a Feature: How to Supercharge Products Using Augmented Reality

Google I/O 2019 | AR as a Feature: How to Supercharge Products Using Augmented Reality Augmented reality is a powerful technology that allows us to understand the real world context that surrounds our users. The ability to see and understand the world, combined with the ability to place spatially bound content inside of it, can unlock use cases that were previously unattainable. Learn product areas where AR significantly improves the user experience or unlocks an entirely new use-case for a product.   Speakers: Diane Wang and Austin McCasland Session ID: T3D6B2
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Google I/O 2019 | What’s New in ARCore

 Google I/O 2019 | What’s New in ARCore This session is a technical deep-dive into the newest AR features, how they work in each environment, and what opportunities they unlock for your users. Speakers: Benjamin Schrom, Leon Wong, Christina Tong Session ID: TDC095 Citi I/O Liwaiwai DotLAH!
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Google I/O 2019 | Designing AR Applications

Google I/O 2019 | Designing AR Applications AR is an entirely new medium with an entirely new set of design challenges and opportunities. This session will cover everything Google has learned so far about AR design and specific best practices, including volumetric interfaces, object placement, scene understanding, and designing for all users. Speakers: Alex Faaborg, Khushboo Hasija, Eugene Meng , Germain Ruffle Session ID: T7F641 Citi I/O Liwaiwai DotLAH!
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