Europe Archives - aster.cloud

6 min

How Google Cloud Is Preparing For NIS2 And Supporting A Stronger European Cyber Ecosystem

Online data theft is a significant risk for organizations around the world and in Europe. European businesses stand to lose roughly 10 terabytes of data each month to cyber theft, according to a July 2022 report from the European Union Agency for Cybersecurity (ENISA). Meanwhile, cyberattacks cost European businesses and consumers an estimated €180 billion to €290 billion annually. To help combat this threat, the EU passed the Network and Information Security Directive 2.0 (NIS2), a signature policy response that took effect in January. NIS2 builds on the EU’s previous efforts to raise the baseline level of cybersecurity throughout the…

7 min

Built With BigQuery: Zeotap Uses Google BigQuery To Build Highly Customized Audiences At Scale

Zeotap’s mission is to help brands monetise customer data in a privacy-first Europe. Today, Zeotap owns three data solutions. Zeotap CDP is the next-generation Customer Data Platform that empowers brands to collect, unify, segment and activate customer data. Zeotap CDP puts privacy and security first while empowering marketers to unlock and derive business value in their customer data with a powerful and marketer-friendly user interface. Zeotap Data delivers quality targeting at scale by enabling the activation of 2,500 tried-and-tested Champion Segments across 100+ programmatic advertising and social platforms. ID+ is a universal marketing ID initiative that paves the way for…

5 min

How Data Embassies Can Strengthen Resiliency With Sovereignty

Embassies have been havens for the people of countries they represent for hundreds of years, helping reduce some risks that their citizens can face when traveling and living abroad. The concept of reducing risk with an embassy has been extended to data in the digital world, made possible by the flexible, distributed nature of the cloud. Small countries around the world are turning to the concept of “data embassies” because they are in need of sovereign and resilient infrastructure. Nevertheless, they realize that keeping data localized within a single facility or a set geographical boundary could pose a security riskin…

5 min

Technology

How To Make 5G Less Expensive

The 5th generation of mobile communications, 5G has arrived and it has brought us mostly higher throughputs and helped operators to satisfy the ever-increasing demand for mobile data traffic. This first wave of 5G uses the so-called “non-standalone mode”, which means that it still depends on existing 4G networks for coverage and control, so some of the advanced features of 5G are not yet available. Operators are already working on the roll out of the second wave of 5G, which will be able to operate in a standalone mode, independently of 4G. Only this standalone mode will be able to…

5 min

How Deutsche Bank Is Building Cloud Skills At Scale

Deutsche Bank (DB) is the leading bank in Germany with strong European roots and a global network. DB was eager to reduce its workload for managing legacy infrastructure, so that their engineering community could instead focus on modernizing their financial service offerings. The bank’s desire for solutions that could dynamically scale to meet demand and reduced time to market for new applications was a key driver for migrating its infrastructure to the cloud. Deutsche Bank and Google Cloud signed a strategic partnership in late 2020 to accelerate the bank’s transition to the cloud and co-innovate the next generation of cloud-based…

4 min

New European Union Cybersecurity Proposal Takes Aim At Cybercrime

The European Union is advancing legislation to strengthen security requirements for all digital hardware and software products. The proposal aims to curb cybercrime, which cost the global economy an estimated €5.5 trillion in 2021. Many personal devices that are connected to the internet are particularly vulnerable to hacks. Lawmakers are seeking to strengthen cybersecurity requirements across the European Union, advancing new legislation to bolster security requirements for all digital hardware and software products. The proposed law, titled the Cyber Resilience Act, would cover everything from computers and mobile phones to smart kitchen appliances and digital children’s toys. “When it comes…

4 min

Solutions

Helping European Education Providers Navigate Privacy Assessments

Every student and educator deserves access to learning tools that are private and secure. Google Workspace for Education and Chromebooks have positively transformed teaching and learning, while creating safe learning environments for more than 170 million students and educators around the world. Our education products are built with data protection at their core, enabling school administrators to demonstrate their privacy compliance when using our services. Before using the products and services of technology providers like Google, schools in Europe may be required by the EU’s General Data Protection Regulation (GDPR) or similar laws to conduct Data Protection Impact Assessments (DPIAs).…

2 min

People

Meet The Startups Joining Google For Startups Accelerator: Cloud

Startups are solving the world’s important challenges with agility, innovative technology, and determination, and Google Cloud is proud to support them. To help connect European founders building with Cloud to the people, products, and best practices they need to grow, we announced the first Google for Startups Accelerator: Cloud in Europe and Israel. This ten-week program of intensive workshops and expert mentorship is designed to help growth-stage startups learn technical, product and leadership best practices, culminating in a virtual demo day where founders and their teams will share the outcome of their experience. Out of hundreds of applications from across…

4 min

Innovating Together To Accelerate Germany’s Digital Transformation

At Google Cloud, we are committed to supporting the next wave of growth for Europe’s businesses and organizations. Germany is one of the largest and most connected global economies, and it is undergoing digital transformation enabled by the use of cloud services. To further support that transformation, we announced plans to invest approximately EUR 1 billion in cloud infrastructure and green energy in Germany by 2030. Organizations in Germany and across Europe need cloud solutions that meet their requirements for security, privacy, and digital sovereignty, without compromising on functionality or innovation. To help meet these requirements, we launched ‘Cloud. On…

4 min

Tech

Amazon Launches IP Accelerator In Europe To Help Small Businesses Protect Their Brands And Tackle Counterfeit

Amazon launched Intellectual Property Accelerator (IP Accelerator) in France, Germany, Italy, Spain, Netherlands and the United Kingdom, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands and tackle counterfeit goods. IP Accelerator, which is available to any brand selling in Amazon’s stores, connects entrepreneurs directly with a curated network of European law firms with expertise in IP rights. Participating law firms will charge fees to SMBs at competitive, pre-negotiated rates, giving sellers confidence and clarity about how much obtaining a trademark will cost them. In addition, SMBs can also seek…

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