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Google Play


There are over a quarter billion large screen devices running Android across tablets, foldables, and ChromeOS devices. In just the last 12 months we’ve seen nearly 100 million new Android tablet activations–a 20% year-over-year growth, while ChromeOS, now the fastest growing desktop platform, grew by 92%. We’ve also seen Foldable devices on the rise, with …

There is an ever-increasing number of apps competing for people’s attention and their wallets. At the same time, as smartphones become increasingly affordable and ubiquitous, the diversity of the audience for any app is growing. To maximize the opportunity presented by these expanding audiences, developers need monetization strategies that increase LTV and maximize revenue. This …

Introduction Battle passes (or season passes) have grown increasingly popular in mobile games. With as many as 30 of the top 100 games on Google Play now featuring a battle pass. Recently, game developers have continued to invest in and innovate with battle passes as a primary method of driving engagement, retention and monetization. This …

  Google helps protect billions of users every day through the use of a robust set of tools designed to keep users safe online. We’re proud to provide a wide range of these same resources to help developers build safe and successful apps. User participation increases when people have a safe and positive app engagement. …

  Android works best when it helps developers create apps that people love. That’s why we are dedicated to providing useful APIs like Activity Recognition which, with the user’s permission, can detect user’s activities (such as whether a user is biking or walking) to help apps provide contextually aware experiences. So much of what we …

This article is part 2 of a 3 part mini-series on digital wellbeing. The content has been authored and contributed to by the Google Digital Wellbeing Team (Kate Lockhart) and the Google P&E Developer Brand Marketing Team (Lily Sheringham). Keep a lookout for the last article in the series coming soon. The first article in …

This article is based on Google’s Apps, Games, & Insights podcast episode featuring Maria Neumayer, Staff Software Engineer at Deliveroo alongside Shobhit Chugh, Product Manager at Firebase. Over the last few years, users’ expectations of apps have increased. First impressions count. An app that crashes, hangs, or drains battery life, probably has a competitor that …

Co-authored by Howard Chen, Developer Growth Consultant at Google Play and David Eckelberry, VP and General Manager at Scopely. They discuss the game genre, how the Scopely team approached Star Trek™ Fleet Command, and how other game developers can find success in the genre on Google’s Apps, Games, & Insights podcast. Read the full Google …

No one wants to be an outsider. From big corporations to small businesses, and in our day-to-day lives, being inclusive is now part of how we live and work. This article explains the approach to inclusivity taken at Drops and explores how we brought lesser-known indigenous languages to our learners. Drops: the language game Drops …

3 of 3 — Monetize to win and grow to expand your app footprint In the second part of the make your app shine series, we talked about how you can acquire and engage your target audience to build traction and gain more mindshare. Acquisition happens by rethinking some of the marketing elements like discovery, …