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Google Play


Co-authored by Howard Chen, Developer Growth Consultant at Google Play and David Eckelberry, VP and General Manager at Scopely. They discuss the game genre, how the Scopely team approached Star Trek™ Fleet Command, and how other game developers can find success in the genre on Google’s Apps, Games, & Insights podcast. Read the full Google …

No one wants to be an outsider. From big corporations to small businesses, and in our day-to-day lives, being inclusive is now part of how we live and work. This article explains the approach to inclusivity taken at Drops and explores how we brought lesser-known indigenous languages to our learners. Drops: the language game Drops …

3 of 3 — Monetize to win and grow to expand your app footprint In the second part of the make your app shine series, we talked about how you can acquire and engage your target audience to build traction and gain more mindshare. Acquisition happens by rethinking some of the marketing elements like discovery, …

  Today, we announced Google Play’s annual Best of 2020 awards, highlighting the year’s best apps, games and digital content. None of this would be possible without the developers that created the amazing content that made a profound impact on us in 2020, or should we say a Genshin Impact … From miHoYo Limited to …

Historically the focus of the app industry has been user acquisition (UA). Standard tactics and best practices are now widely available, which anyone can use to refine their strategy. As UA becomes more expensive, however, and conversion strategies are already highly optimized, there has been a shift in focus towards stronger engagement with existing users and retaining …

On June 15, 2020 we announced the general availability of the Google Maps Platform Gaming solution, including the Maps SDK for Unity and Playable Locations API, to officially bring our knowledge of the world to all games built with Unity for the first time. The goal of the Gaming solution is to enable developers to build real-world and location-based …

Babbel is driven by a mission: Everyone. Learning. Languages. This means building products that help people connect and communicate across cultures. 14 languages are available to learn through 60,000 lessons with 50 hours of video content and 70 podcast episodes. The unique approach taken by Babbel is short interactive lessons that rethink traditional language education to …

In the first part of this “make your app shine” series, we talked about how you can transform that ‘back of the napkin’ idea into an app that delights users. You can do this via a well thought through design framework and a robust development environment. So, you’ve built your app and launched it on the …

At Google Play, we want to foster an ecosystem of safe, engaging, useful, and entertaining apps used and loved by billions of Android users worldwide. That’s why we regularly update and revise our Google Play Developer Policies and Developer Distribution Agreement, detailing the boundaries of app content and functionalities allowed on the platform, as well …

This year, Space Ape Game brought together 11 rival game studios to encourage 250 million players to do something practical about caring for the environment. How the story began Around this time last year, we decided Space Ape should start taking responsibility for its part in the climate crisis. We put together a small team …