Startups Archives - aster.cloud

6 min

Women’s History Month: Celebrating The Success Of Women Founders: Schoolio

Editor’s note: March is celebrated as Women’s History Month in the US. At Google, we’re proud to celebrate women from all backgrounds and are committed to increasing the number of women in the technology industry. Over the next few weeks, we will showcase women-led startups and how they use Google Cloud to grow their businesses.Today’s feature highlights E-learning platform, Schoolio, and its co-founder, Lindsey Casselman. I like to say that my favorite thing about Schoolio is that it all started with an act of kindness- and a cold DM. I began my career as a teacher, with the eager hope…

2 min

Platforms

Grow And Scale Your Startup With Google Cloud

At Google Cloud, we understand how important it is for startups to get holistic technical support so that you can build and scale your businesses to the next level. The Google Cloud Technical Guides for Startups Series helps you do this and more with its Start, Build and Grow multi-series. In the Start and Build Series, we explored how to get started on Google Cloud, as well as how to build and optimize existing applications. It’s time to take the next step and learn how to scale them. Boost your startup game with our Grow Series We are excited to announce the launch of our 3rd installment – the…

3 min

Engineering

How Innovative Startups Are Growing Their Businesses On Google’s Open Data Cloud

Data is one of the single most valuable assets for organizations today. It can empower businesses to do incredible things like create better views of health for hospitals, enable people to share timely insights with their colleagues, and — increasingly — be a foundational building block for startups who build their products and businesses in a data cloud. Last year, we shared that more than 800 software companies are building their products and businesses with Google’s data cloud. Many of these are fast-growing startups. These companies are creating entirely new products with technologies like AI, ML and data analytics that…

5 min

People
Tools

Moneyball For The Front Office

In 2002, the Oakland Athletics’ successful application of sabermetrics – which was later popularized by the film Moneyball – transformed professional baseball (and later, most other sports) by applying statistics and data science to win games. For years, sports analytics efforts were focused on player stats and game outcomes. Today, the same applied statistics have come to the front office to drive ticket sales, merchandise sales, corporate packages, and new forms of fan engagement. Sports teams from all over the world suffered when COVID shortened seasons and emptied stadiums in 2020. This lack of in-person events has been intensified by…

4 min

Energy Drive “Actualises Sustainability” – Dynamically Monitoring And Analyzing System Performance With Google Cloud

Electric motors in everything from pool pumps and gate motors to the large industrial fans and pumps consume approximately 50% of the world’s generated electricity. Optimizing old equipment with more efficient engineering has the potential to deliver significant energy savings. But a big challenge remains: how do you increase the energy efficiency of large industrial equipment, especially when it’s dozens of years old? This challenge and the opportunities to reduce electricital consumption, inspired us to found Energy Drive. We wanted to help large energy users actualise their energy related sustainability goals and overcome the barriers to efficiency in industrial settings,…

4 min

Zippedi Keeps Store Shelves Stocked With The Help Of Google Cloud

These days, many stores can’t keep their shelves stocked with the basic items people need at an affordable price. Although the retail industry has always struggled to manage inventory efficiently, the COVID-19 pandemic has created supply chain disruptions and staffing shortages that make it even more difficult for stores to meet customer expectations.That’s why we built Zippedi. With the Zippedi AI inventory robot and mobile app, any store can scan its shelves and efficiently identify, replace, and reorganize products that are running low or out of stock. Zippedi automatically creates and delivers detailed inventory reports to store managers—and alerts employees…

4 min

Flare Network Gives Blockchain A Boost With Groundbreaking Protocol Running On Google Cloud

Flare started as a research organization looking into the future of blockchain technology. This resulted in the development of our own platform and the launch of Flare Network, a blockchain which presents developers with a simple and coherent stack for decentralized interoperability. Decentralized applications on Flare can safely access information from outside the Flare network including prices and blockchain state, helping to establish a highly secure, interoperable multi-and cross-chain solution. One benefit is that by building on top of Flare, it becomes possible to devise bridges that transport value from one blockchain to another, with decentralized insurance that gives peace…

5 min

Paperstack Uses Google Cloud To Empower E-Commerce Sellers

Facing tight margins, e-commerce retailers are always trying to find the perfect balance between keeping inventory in stock and meeting changing market demands. This challenge has been exacerbated by the COVID-19 pandemic, where costs and supply chain disruptions continue to rise.Recognizing the challenges facing e-commerce companies, we built Paperstack. Our competitive financing enables e-commerce companies to routinely purchase inventory, invest in advertising, and even hire new talent. Many customers of Paperstack are e-commerce brands that use platforms like Shopify, Wix, Etsy, Square, and others and have been generating revenue for at least 12 months. Most of them use funds to…

3 min

Cloud Wisdom Weekly: 3 Ways Serverless Can Save Money And Accelerate App Development

“Cloud Wisdom Weekly: for tech companies and startups” is a blog series dedicated to answering common questions our tech and startup customers ask us about leveraging data and building apps faster, smarter, and cheaper. In this installment, Google Cloud Product Manager Rachel Tsao explores how to save money and accelerate app development with serverless. Capital efficiency and agility are key areas of focus for tech companies and startups, especially when less funding is available and investors are more likely to scrutinize spend and margins. As a result, it is important to improve unit economics for more runway and future fundraising.In…

4 min

Hispanic Heritage Month: Storybook Makes Bedtime Fun With The Help Of Google Cloud

September 15th to October 15th is Hispanic Heritage Month—a time to celebrate Latino community, history, and culture. In the coming weeks, we’ll highlight Latino-led startups and how they use Google Cloud to grow their businesses. This blog, written by Storybook cofounder and CEO Francisco Cornejo, describes how his innovative mobile app is taking the stress out of bedtime for millions of children and parents. For many parents of young children, bedtime is a stressful time of the day. Some kids want to stay awake and play, while others are overtired and can’t easily fall asleep. Without a good night’s sleep,…

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