Kraft Heinz Partners With Google To Accelerate And Scale Ambitious Digital Transformation And Sustainable Innovation Agenda
The Kraft Heinz Company (Nasdaq: KHC) (“Kraft Heinz”) and Google announced a new, multi-year strategic partnership to strengthen Kraft Heinz’s hyper-focus on understanding its consumers and offering them the products, experiences, and news they want most. From leveraging data and analytics technologies provided by Google Cloud, to enhancing the food giant’s full-funnel marketing strategy with Google Ads, this partnership will scale Kraft Heinz’s digital transformation as consumer behavior increasingly shifts online. In the last year, Kraft Heinz has made sizable investments in building in-house digital capabilities. In partnership with leading tech companies like Google, the packaged foods leader is focused…
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