A Two-Tiered Approach To User Adoption, AKA The ‘User Adoption Sandwich’
Me, a consultant: “So, what are we going to do about user adoption?” Client: “Oh, that’s not a problem! It’s internal software, so the users don’t have a choice. They have to use it!” Oh, dear product manager, if only it were that easy. At VMware Tanzu Labs, I’ve worked on a lot of new software products for businesses and government agencies. We start from zero, doing discovery, deciding where to deploy, choosing our first features, and identifying our riskiest assumptions to make our product successful. And because we work in such fast, incremental cycles, it’s not long before we…
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