aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • Big Data
  • Data
  • Design
  • Engineering

Quantum Metric Explores Retail Big Data Use Cases On BigQuery

  • aster.cloud
  • January 17, 2022
  • 3 minute read

Editor’s note: To kick off the new year, we invited partners from across our retail ecosystem to share stories, best practices, and tips and tricks on how they are helping retailers transform during a time that has seen tremendous change. The original version of this blog was published by Quantum Metric. Please enjoy this updated entry from our partner.

If you had access to 100% of the behavioral data on the visitors to your digital properties, what would you change?


Partner with aster.cloud
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

The key to any digital intelligence platform is adoption. For this to happen, you need data – big data. Our most advanced customers are using Quantum Metric data outside the walls of the UI and exploring big data use cases for experience data.

As such, Quantum Metric is built on Google Cloud BigQuery which enables our customers, many of which are retailers, to have access to their raw data. They can leverage this data directly in BigQuery or stream it to any data lake, cloud, or other system of their choosing. Through the Quantum Metric and BigQuery integration, customers can start leveraging experience data in more ways than you might realize.

Let’s explore three ways enterprises are leveraging Quantum Metric data in BigQuery to enhance the customer experience.

Use Case 1: Retargeting consumers when they don’t complete an online purchase

First, we look at retargeting. Often, when a shopping cart is abandoned or an error occurs during a consumer’s online shopping experience, you may not know why the situation occurred nor how to fix it in real-time.

Read More  Twitter: Gaining Insights From Tweets With An API For Google Cloud

With Quantum Metric data in Google BigQuery, you can see user behavior, including what happens when a cohort of users don’t convert. As a result, enterprises can leverage those insights to retarget and win the consumer over.

Use Case 2: Enable real-time decision making with a customer data platform

Next, consider how you can inform a customer data platform (CDP) to enable real-time decision making – the holy grail of data analytics.

Imagine you are an airline undergoing digital transformation. Most airlines offer loyalty status or programs, and this program is usually built in tandem with a CDP, which allows airlines to get a 360-degree view of their customer from multiple sources of data and from different systems. With Quantum Metric on Google Cloud, you can combine customer data with experience data, empowering you to better understand how users are experiencing your products, applications or services, and enabling you to take action as needed in real-time.

For example, you can see when loyalty members are showing traits of frustration and deploy a rescue via chat, or even trigger a call from a special support agent. You can also send follow-up offers like promos to drive frustrated customers back to your website. The combined context of behavior data and customer loyalty status data allows you to be more pragmatic and effective with your resources. This means taking actions that rescue frustrated customers and drive conversion rates.

Use Case 3: Developing impactful personalization

The above CDP example is just the beginning of what you can achieve with the Quantum Metric and BigQuery integration. To develop truly impactful personalization programs, you need a joint dataset that is informed by real-time behavioral data. With Quantum Metric and BigQuery, customers can access real-time behavioral data, such as clicks, view time, and frustrations, which allows you to develop impactful personalized experiences.

Read More  7 Benefits Of Using VPN For Your Business

Let’s think about this through an example. Imagine a large retailer that specializes in selling commodities and needs to perform well on Black Friday.

Through the Quantum Metric and BigQuery integration, they have real-time data on product engagement, such as clicks, taps, view time, frustration, and other statistics. When they combine these insights with products available by region and competitive pricing data, they have a recipe for success when it comes to generating sales on Black Friday.

With these data insights, retailers can create cohorts of users (by age, device, loyalty status, purchase history, etc.). These cohorts receive personalized product recommendations based on the critical sources of data. These recommendations are compelling for consumers, since they are well priced, popular products that shoppers know are in stock. This approach to personalization will become more important as supply chain inventory challenges continue into 2022.

 

Quantum Metric

 

With Quantum Metric and BigQuery, you can explore these three big data use cases. The exciting part is, this is just the beginning of what you can accomplish when you combine real-time experience analytics data with critical business systems. Read the companion piece to learn more about how companies are making the most of Quantum Metric and BigQuery today.

 

By: Trevor Pyle (Director of Product Marketing, Quantum Metric)
Source: Google Cloud Blog


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

aster.cloud

Related Topics
  • Big Data
  • BigQuery;
  • Data Analytics
  • Google Cloud
  • Quantum Metric
  • Retail
  • Use Cases
You May Also Like
View Post
  • Engineering
  • Technology

Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design

  • June 9, 2025
View Post
  • Engineering

Just make it scale: An Aurora DSQL story

  • May 29, 2025
Getting things done makes her feel amazing
View Post
  • Computing
  • Data
  • Featured
  • Learning
  • Tech
  • Technology

Nurturing Minds in the Digital Revolution

  • April 25, 2025
View Post
  • Engineering
  • Technology

Guide: Our top four AI Hypercomputer use cases, reference architectures and tutorials

  • March 9, 2025
View Post
  • Computing
  • Engineering

Why a decades old architecture decision is impeding the power of AI computing

  • February 19, 2025
View Post
  • Engineering
  • Software Engineering

This Month in Julia World

  • January 17, 2025
View Post
  • Engineering
  • Software Engineering

Google Summer of Code 2025 is here!

  • January 17, 2025
View Post
  • Data
  • Engineering

Hiding in Plain Site: Attackers Sneaking Malware into Images on Websites

  • January 16, 2025

Stay Connected!
LATEST
  • 1
    Pure Accelerate 2025: All the news and updates live from Las Vegas
    • June 18, 2025
  • 2
    ‘This was a very purposeful strategy’: Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management
    • June 18, 2025
  • What is cloud bursting?
    • June 18, 2025
  • 4
    There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it
    • June 17, 2025
  • What is confidential computing?
    • June 17, 2025
  • Oracle adds xAI Grok models to OCI
    • June 17, 2025
  • Fine-tune your storage-as-a-service approach
    • June 16, 2025
  • 8
    Advanced audio dialog and generation with Gemini 2.5
    • June 15, 2025
  • 9
    A Father’s Day Gift for Every Pop and Papa
    • June 13, 2025
  • 10
    Global cloud spending might be booming, but AWS is trailing Microsoft and Google
    • June 13, 2025
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • Google Cloud, Cloudflare struck by widespread outages
    • June 12, 2025
  • What is PC as a service (PCaaS)?
    • June 12, 2025
  • 3
    Crayon targets mid-market gains with expanded Google Cloud partnership
    • June 10, 2025
  • By the numbers: Use AI to fill the IT skills gap
    • June 11, 2025
  • 5
    Apple services deliver powerful features and intelligent updates to users this autumn
    • June 11, 2025
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.