aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • Platforms
  • Solutions
  • Technology

Delivering Ongoing Value With A Deliberate Customer Success Strategy

  • aster.cloud
  • November 28, 2022
  • 3 minute read

Google invests in customer experience

Data Capital Management (DCM) was looking to advance the development of AI investment methods by migrating to Google Cloud. DCM needed a cloud provider and support service that was more than just technical support to fix short-term issues. Instead, they wanted a true strategic ally that could provide access to engineering resources to help solve their highly complex needs and drive long-term innovation and business growth.To support customers like DCM, we’ve invested in our Customer Experience team and organized resources to be closer to our customers. From Technical Account Managers (TAM) to Customer Success teams and Professional Service Consultants, we offer a unified approach to reducing the complexities of cloud migration. This includes guided strategies spanning people, process, and technology to help customers map a successful journey.

The experience that customers have with an enterprise can have a huge influence in their purchase decisions. IDC covers this in their market note “Google Cloud: Delivering Ongoing Customer Value with a Deliberate Customer Success Strategy” by Sudhir Rajagopal, which highlights the significant moves we’ve made to deliver the right service with the right specialist to our customers. IDC developed this note after spending a day with Google executives, learning about the future of our customer experience directions.


Partner with aster.cloud
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

We’ve pulled out a few highlights from the report to help you identify some common challenges and how Google is adapting to better address those.

IDC notes that customer experience is key to buying

“As we move into the age of experiences, the relationship between customers and brands continues to evolve. Customer experience (CX) reigns as the number one influencer of buying decisions. Indeed, IDC’s research shows that 80% of B2B buyers agree that their overall customer experience with a vendor will have a strong influence in purchasing from that vendor.”

Read More  Ensuring Scale And Compliance Of Your Terraform Deployment With Cloud Build

In addition, IDC notes that “next-generation customer experience will require organizations to elevate their customer context for emotionally intelligent engagement; deliver fluid, omni-channel experiences; and deliver value for the customer in the micro-moments and the whole journey, with a focus on empathetic customer outcomes.”

Google Cloud is easier to partner with

IDC notes that “global enterprises should find it easier to partner with Google with the release of new products and configurations that address special customer needs at the regional/local level (e.g., sovereign cloud offerings in Europe). Scaled solution delivery and implementation is enabled through the professional services organization (PSO), which is positioned as fundamental to Google Cloud’s customer success strategy.”

“Contextual, purpose-built cloud solutions that are specific to a customer’s sector needs are keyenablers in transformation programs. Google Cloud is making a deliberate effort to understand its customers in the context of its industry with tailored industry solutions and support offerings that address the challenges of the customer’s core business.”

Context-aware customer engagement

IDC states that “Google Cloud has a go-to-market approach that is contextualized by buyer personas with tailored value outcomes to each persona (e.g., IT leaders, LOB leaders, CISOs, CEOs), product/business function (e.g., data and analytics, security), market segment (e.g., digital native versus traditional companies that may require more complete/E2E transformation), and the engagement life cycle (e.g., early-stage engagement, implementation ramp-up).”

Customer satisfaction

IDC believes that “with customer experience now anchored by two-way conversational engagement, not only do customers want prescriptive experiences, but they also want the brand to know how they feel — the level of satisfaction.” IDC notes: “To shore up customer advocacy, this year, Google Cloud is launching four new executive briefing centers in London, Paris, Munich, and Singapore set on Google Cloud campuses.

Read More  Introducing SWIFT On Google Cloud

Google Cloud has made efforts to extend customer experience throughout the relationship from decision to partner, solution delivery/implementation, and relationship expansion, with investments to offer scalability along with quality. IDC believes that with a continued focus on customer experience and value outcomes, Google Cloud should be able to sustain customer momentum in the market.”

For all the details, read the full IDC Market Note, “Google Cloud: Delivering Ongoing Customer Value with a Deliberate Customer Success Strategy”.

What’s next?

To learn about how our customer experience offerings have evolved over the past year, read about our offerings.

 

By: Ken Drachnik (Product Marketing, Google Cloud)
Source: Google Cloud Blog


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

aster.cloud

Related Topics
  • Customer
  • Data Capital Management
  • Google Cloud
You May Also Like
View Post
  • Computing
  • Multi-Cloud
  • Technology

Reliance on US tech providers is making IT leaders skittish

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Examine the 4 types of edge computing, with examples

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

AI and private cloud: 2 lessons from Dell Tech World 2025

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

TD Synnex named as UK distributor for Cohesity

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Broadcom’s ‘harsh’ VMware contracts are costing customers up to 1,500% more

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Weigh these 6 enterprise advantages of storage as a service

  • May 28, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Pulsant targets partner diversity with new IaaS solution

  • May 23, 2025
View Post
  • Computing
  • Multi-Cloud
  • Technology

Growing AI workloads are causing hybrid cloud headaches

  • May 23, 2025

Stay Connected!
LATEST
  • 1
    Just make it scale: An Aurora DSQL story
    • May 29, 2025
  • 2
    Reliance on US tech providers is making IT leaders skittish
    • May 28, 2025
  • Examine the 4 types of edge computing, with examples
    • May 28, 2025
  • AI and private cloud: 2 lessons from Dell Tech World 2025
    • May 28, 2025
  • 5
    TD Synnex named as UK distributor for Cohesity
    • May 28, 2025
  • Weigh these 6 enterprise advantages of storage as a service
    • May 28, 2025
  • 7
    Broadcom’s ‘harsh’ VMware contracts are costing customers up to 1,500% more
    • May 28, 2025
  • 8
    Pulsant targets partner diversity with new IaaS solution
    • May 23, 2025
  • 9
    Growing AI workloads are causing hybrid cloud headaches
    • May 23, 2025
  • Gemma 3n 10
    Announcing Gemma 3n preview: powerful, efficient, mobile-first AI
    • May 22, 2025
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • Understand how Windows Server 2025 PAYG licensing works
    • May 20, 2025
  • By the numbers: How upskilling fills the IT skills gap
    • May 21, 2025
  • 3
    Cloud adoption isn’t all it’s cut out to be as enterprises report growing dissatisfaction
    • May 15, 2025
  • 4
    Hybrid cloud is complicated – Red Hat’s new AI assistant wants to solve that
    • May 20, 2025
  • 5
    Google is getting serious on cloud sovereignty
    • May 22, 2025
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.