How Oracle Powers Its Sports Partners—And Vice-Versa
We are transfixed by sports. Our eyes are drawn to the screen almost against our will, even when we’re not watching our favorite teams or athletes, because against the backdrop of our often too-predictable and prosaic lives, we have a chance to glimpse at greatness. If the word holy seems too strong, consider the frequency with which sports arenas are referred to as cathedrals. Organizations around the world spend billions of dollars annually to associate themselves with spectator sports, not just because a lot of people watch, but because people watch with rapt attention. And it’s one element underlying Oracle’s sports partnership strategy.…
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