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Sports

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  • 4 min

How Oracle Powers Its Sports Partners—And Vice-Versa

We are transfixed by sports. Our eyes are drawn to the screen almost against our will, even when we’re not watching our favorite teams or athletes, because against the backdrop of our often too-predictable and prosaic lives, we have a chance to glimpse at greatness. If the word holy seems too strong, consider the frequency with which sports arenas are referred to as cathedrals. Organizations around the world spend billions of dollars annually to associate themselves with spectator sports, not just because a lot of people watch, but because people watch with rapt attention. And it’s one element underlying Oracle’s sports partnership strategy.…
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  • 3 min

LaLiga Teams Up With Microsoft To Digitally Transform Football Globally And Reimagine A New Era In Sports

LaLiga, Spain’s premier football association, and Microsoft Corp. on Wednesday announced an expansion of their partnership focused on digitally transforming the sports experience globally. The companies will also collaborate on developing technology solutions to the media and entertainment industry through LaLiga’s technology offering, LaLiga Tech. As LaLiga’s global Tech and Innovation Partner, Microsoft will help develop new and leverage existing solutions that will drive innovation across the sports industry including: For sports fans: Azure Event Hubs, Azure Data Lake, Azure Databricks and Azure Machine Learning will provide data-enhanced match coverage, personalized OTT streaming options such as camera angle selection in…
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  • 4 min

IBM Enters Esports Arena With Activision Blizzard In New Multi-Year Deal As The Presenting Partner of The Overwatch League Grand Finals

IBM and the Overwatch League™, the world’s first global esports league with 20 city-based teams, announced its first-of-a-kind multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. A sponsorship component kicks off at this year’s 2020 Overwatch League Grand Finals, which started Oct. 8 and run through Oct. 10. With the agreement – IBM’s first-ever esports deal – the technology leader becomes the official AI, cloud, and analytics sponsor of the Overwatch League. The deal covers the 2020 Grand Finals and the entirety of the 2021 and 2022 Overwatch League seasons. Through the course of the deal, IBM and the Overwatch…
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  • 4 min

Google And SoFi Stadium And Hollywood Park Sign Multi-Year Partnership To Power Digital Innovation And Personalized Fan Experiences With The Cloud

As fans eagerly await the return of NFL football, Google and Hollywood Park today announced a multi-year partnership for Google Cloud to power SoFi Stadium and Hollywood Park’s digital innovation experiences—and YouTube to become the official video streaming sponsor of the Rams, Chargers, SoFi Stadium, and Hollywood Park, with more details to be announced later this year. “Google is a world-class company, leading the way in technology,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “Their innovation and services are a critical component to deliver Stan Kroenke’s vision to create the ultimate sports and entertainment destination, SoFi Stadium…
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