aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
    • Learning
  • Tools
  • About
  • Platforms
  • Solutions

Media Supply Chains – Why Now Is The Best Time To Migrate

  • aster.cloud
  • March 2, 2022
  • 3 minute read

The broadcasting industry has gone through many evolutions since its inception. From linear over-the-air (OTA) to digital & personalized, to standard to ultra high definition, these evolutions were driven by increased demand from viewers who want more choices. The next evolution is happening now, driven by the emergence in cloud computing in a globally connected world. Broadcasters are understanding that the key for long-term success is embracing technical agility while they innovate their business models. Google Cloud technologies can provide a path for continual transformation, empowering broadcasters a multitude of ways to chart their own growth.

As broadcasters evolve their business models and operations for a digital future, evaluating both financial alongside operational benefits will lead to the best outcome. Legacy and siloed media supply chains restrict the ability to deliver content quickly across multiple consumption platforms. By understanding how cloud capabilities can provide cost savings, allow for more efficiency and scale, and open new revenue streams, broadcasters can harness flexible cloud technologies while achieving cost savings and increasing revenue.


Partner with aster.cloud
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

Media workflows in the cloud

Over the last few years we have seen tremendous growth from media companies migrating their supply chains to the cloud. Today, there exists a whole ecosystem of media technologies that are built to take advantage of the cloud. “Does it work on the cloud?” is no longer driving the conversation. Rather, media companies now want to understand how Cloud can integrate with their business and drive better business outcomes.

Over the last years we have partnered with leading media companies including Grupo Globo, TelevisaUnivision and others to not only migrate their content supply chain to the cloud, but also leverage cloud capabilities to innovate their services to:

  1. Increase and streamline content production
  2. Distribute personalized content at planet scale
  3. Forge deep relationships with their audiences
  4. Identify new monetization opportunities
Read More  AWS Announces General Availability Of The Sixth Generation Of Amazon EC2 Instances Powered By AWS Graviton2 Processors

Impact of Cloud on Performance & Financials

M&E companies need to be able to provide more content at a quicker pace, with experiences that are seamless and exciting to viewers to retain their attention and dollars. Moving legacy systems and processes to the cloud is an organization-wide commitment, and the journey can pay off financially, while providing M&E companies valuable industry capabilities. With Google Cloud business value engagement framework, we partner to identify where there are opportunities in cost, output, and impact that IT can have.

Below are some examples of how we have worked with our customers to map organization optimizations  to business drivers

 

Working Together – How can Google help

Our focus with customers is to help identify and understand the challenges that Media & Entertainment companies have in moving to the cloud, and coming up with the plan and solutions that Google can do to overcome them. Together we commit to understanding your business, both where you are right now in your IT capabilities as well as the progress you want to make to continue providing the best digital capabilities to clients and employees.

 

As broadcasters move more processes and solutions to the cloud, the exponential effect of harnessing data and AI power will provide incremental business value across all lines of business. Combined, these impacts to a broadcaster allow both operational excellence while optimizing costs as they continue to expand offerings to customers and regions around the world.

We recognize that every media company’s journey is different and so are expected business outcomes. Google Cloud works closely with customers – partnering every step of the way – to align technology, the media industry, and business outcomes.

Read More  Introducing A Google Cloud Architecture Diagramming Tool

 

 

By: Anshul Kapoor (Solutions Lead, Media Broadcasting) and Mike Mclaughlin (Senior Principal, Customer Value & Transformation Advisory)
Source: Google Cloud Blog


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

aster.cloud

Related Topics
  • Entertainment
  • Google Cloud
  • Media
You May Also Like
oracle-ibm
View Post
  • Solutions
  • Technology

Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation and Transform Digital Asset Management with AI

  • May 20, 2025
Google Cloud and Smart Communications
View Post
  • Platforms
  • Technology

Smart Communications, Inc. Dials into Google Cloud AI to Help Personalize Digital Services for Filipinos

  • October 25, 2024
View Post
  • Platforms
  • Public Cloud

Empowering builders with the new AWS Asia Pacific (Malaysia) Region

  • August 30, 2024
Red Hat and Globe Telecoms
View Post
  • Platforms
  • Technology

Globe Collaborates with Red Hat Open Innovation Labs to Modernize IT Infrastructure for Greater Agility and Scalability

  • August 19, 2024
Huawei Cloud Cairo Region Goes Live
View Post
  • Cloud-Native
  • Computing
  • Platforms

Huawei Cloud Goes Live in Egypt

  • May 24, 2024
Asteroid
View Post
  • Computing
  • Platforms
  • Technology

Asteroid Institute And Google Cloud Identify 27,500 New Asteroids, Revolutionizing Minor Planet Discovery With Cloud Technology

  • April 30, 2024
IBM
View Post
  • Hybrid Cloud
  • Platforms

IBM To Acquire HashiCorp, Inc. Creating A Comprehensive End-to-End Hybrid Cloud Platform

  • April 24, 2024
View Post
  • Platforms
  • Technology

Canonical Delivers Secure, Compliant Cloud Solutions for Google Distributed Cloud

  • April 9, 2024

Stay Connected!
LATEST
  • 1
    Just make it scale: An Aurora DSQL story
    • May 29, 2025
  • 2
    Reliance on US tech providers is making IT leaders skittish
    • May 28, 2025
  • Examine the 4 types of edge computing, with examples
    • May 28, 2025
  • AI and private cloud: 2 lessons from Dell Tech World 2025
    • May 28, 2025
  • 5
    TD Synnex named as UK distributor for Cohesity
    • May 28, 2025
  • Weigh these 6 enterprise advantages of storage as a service
    • May 28, 2025
  • 7
    Broadcom’s ‘harsh’ VMware contracts are costing customers up to 1,500% more
    • May 28, 2025
  • 8
    Pulsant targets partner diversity with new IaaS solution
    • May 23, 2025
  • 9
    Growing AI workloads are causing hybrid cloud headaches
    • May 23, 2025
  • Gemma 3n 10
    Announcing Gemma 3n preview: powerful, efficient, mobile-first AI
    • May 22, 2025
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • Understand how Windows Server 2025 PAYG licensing works
    • May 20, 2025
  • By the numbers: How upskilling fills the IT skills gap
    • May 21, 2025
  • 3
    Cloud adoption isn’t all it’s cut out to be as enterprises report growing dissatisfaction
    • May 15, 2025
  • 4
    Hybrid cloud is complicated – Red Hat’s new AI assistant wants to solve that
    • May 20, 2025
  • 5
    Google is getting serious on cloud sovereignty
    • May 22, 2025
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.