aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
  • Tools
  • About
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
  • Tools
  • About
aster.cloud aster.cloud
  • /
  • Platforms
    • Public Cloud
    • On-Premise
    • Hybrid Cloud
    • Data
  • Architecture
    • Design
    • Solutions
    • Enterprise
  • Engineering
    • Automation
    • Software Engineering
    • Project Management
    • DevOps
  • Programming
  • Tools
  • About
  • Data
  • Tools

Seer Interactive Gets The Best Marketing Results For Their Clients Using Looker

  • aster_cloud
  • December 26, 2022
  • 4 minute read

Marketing strategies based on complex and dynamic data get results. However, it’s no small task to extract easy-to-act-on insights from increasing volumes and ever-evolving sources of data including search engines, social media platforms, third-party services, and internal systems. That’s why organizations turn to us at Seer Interactive. We provide every client with differentiating analysis and analytics, SEO, paid media, and other channels and services that are based on fresh and reliable data, not stale data or just hunches.

More data, more ways

As digital commerce and footprints have become foundational for success over the past five years, we’ve experienced exponential growth in clientele. Keeping up with the unique analytics requirements of each client has required a fair amount of IT agility on our part. After outgrowing spreadsheets as our core BI tool, we adopted a well-known data visualization app only to find that it couldn’t scale with our growth and increasingly complex requirements either. We needed a solution that would allow us to pull hundreds of millions of data signals into one centralized system to give our clients as much strategic information as possible, while increasing our efficiency. After outlining our short- and long-term solution goals, we weighed the trade-offs of different designs. It was clear that the data replication required by our existing BI solution design was unsustainable.


Partner with aster.cloud
for your next big idea.
Let us know here.


cyberpogo

Previously, all our customer-facing teams created their own insights. More than 200 consultants were spending hours each week pulling and compiling data for our clients, and then creating their own custom reports and dashboards. As data sets grew larger and larger, our desktop solutions simply didn’t have the processing power required to keep up, and we had to invest significant money in training any new employees in these complex BI processes. Our ability to best serve our customers was being jeopardized because we were having trouble serving basic needs, let alone advanced use cases.

Read More  Reimagining Digital Identity: A Strategic Imperative

We selected Looker, Google Cloud’s business intelligence solution, as our BI platform. As the direct query leader, Looker gives us the best available capabilities for real-time analytics and time to value. Instead of lifting and shifting, we designed a new, consolidated data analytics foundation with Looker that uses our existing BigQuery platform, which can scale with any amount and type of data. We then identified and tackled quick-win use cases that delivered immediate business value for our team and clients.

Meet users where they are in skills, requirements, and preferences

One of our first Looker projects involved redesigning our BI workflows. We built dashboards in Looker that automatically serve up the data our employees need, along with filters they use to customize insights and set up custom alerts. Users can now explore information on their own to answer new questions, knowing insights are reliable because they’re based on consistent data and definitions. More technical staff create ad hoc insights with governed datasets in BigQuery and use their preferred visualization tools like Looker Studio, Power BI, and Tableau. We’ve also duplicated some of our data lakes to give teams a sandbox that they can experiment in using Looker embedded analytics. This enables them to quickly see more data and uncover new opportunities that provide value to our clients. Our product development team is also able to build and test prototypes more quickly, letting us validate hypotheses for a subsection of clients before making them available across the company. And because Looker is cloud based, all our users can analyze as much data as they want without exceeding the computing power of their laptops.

Read More  Microsoft Build 2019 | Intro to Blockchain

Seamless security and faster development

We leverage BigQuery’s access and permissioning capabilities. Looker can inherit data permissions directly from BigQuery and multiple third-party CRMs, so we’ve also been able to add granular governance strategies within our Looker user groups. This powerful combination ensures that data is accessed only by users who have the right permissions. And Looker’s unique “in-database” architecture means that we aren’t replicating and storing any data on local devices, which reduces both our time and costs spent on data management while bolstering our security posture.

Better services and hundreds of thousands of dollars in savings

Time spent on repetitive tasks adds up over months and years. With Looker, we automate reports and alerts that people frequently create. Not only does this free up teams to discover insights that they previously wouldn’t have time to pinpoint, but they have fresh reports whenever they are needed. For instance, we automated the creation of multiple internal dashboards and external client analyses that utilize cross-channel data. In the past, before we had automation capabilities, we used to only generate these analyses up to four times a year. With Looker, we can scale and automate refreshed analyses instantly—and we can add alerts that flag trends as they emerge. We also use Looker dashboards and alerts to improve project management by identifying external issues such as teams who are nearing their allocated client budgets too quickly or internal retention concerns like employees who aren’t taking enough vacation time.

 

Using back-of-the-napkin math, let’s say every week 50 different people spend at least one hour looking up how team members are tracking their time. By building a dashboard that provides time-tracking insights at a glance, we save our collective team 2,500 hours a year. And if we assume the hourly billable rate is $200 an hour, we’re talking $500,000 in savings—just from one dashboard.

Drew Meyer, Director of Product, Seer Interactive

Tweet this quote
The insights and new offerings to stay ahead of trendsLooker enables us to deliver better experiences for our team members and clients that weren’t possible even two years ago, including faster development of analytics that improve our services and processes. For example, when off-the-shelf tools could not deliver the keyword-tracking insights and controls we required to deliver differentiating SEO strategies for clients, wecreated our own keyword rank tracking applicationusing Looker embedded analytics. Our application provides deep-dive SEO data-exploration capabilities and gives teams unique flexibility in analyzing data while ensuring accurate, consistent insights. Going forward, we’ll continue adding new insights, data sources, and automations with Looker to create even better-informed marketing strategies that fuel our clients’ success.

By: Drew Meyer (Director of Product, Seer Interactive) and Christina Blake (Senior Product Development Lead, Seer Interactive)
Source: Google Cloud Blog


Our humans need coffee too! Your support is highly appreciated, thank you!

aster_cloud

Related Topics
  • Data Analytics
  • Google Cloud
  • Looker
You May Also Like
View Post
  • Engineering
  • Tools

Red Hat Puts Podman Container Management On The Desktop

  • May 30, 2023
View Post
  • Automation
  • Computing
  • Data

IBM To Help Automate Cloud Data Protection With Acquisition Of Polar Security

  • May 25, 2023
View Post
  • Engineering
  • Practices
  • Tools

Tricentis Launches Quality Engineering Community ShiftSync

  • May 23, 2023
View Post
  • Data
  • Public Cloud

Cloud Data Loss Prevention’s Sensitive Data Intelligence Service Is Now Available In Security Command Center

  • May 18, 2023
View Post
  • Computing
  • Tools

New Relic Launches AWS Systems Manager Distributor Integration

  • May 17, 2023
View Post
  • Data
  • Platforms
  • Technology

Cloudflare’s R2 Is The Infrastructure Powering Leading AI Companies

  • May 16, 2023
View Post
  • Computing
  • Data
  • Programming
  • Software
  • Software Engineering

The Top 10 Data Interchange Or Data Exchange Format Used Today

  • May 11, 2023
View Post
  • Data
  • Public Cloud

Using Cloud Spanner To Handle High Throughput Writes

  • May 8, 2023

Stay Connected!
LATEST
  • 1
    Building A Kubernetes Platform: How And Why To Apply Governance And Policy
    • June 4, 2023
  • 2
    Leave, This “United” “Kingdom”, This “Great” “Britain”
    • June 4, 2023
  • 3
    Amazing Federated Multicloud Apps
    • June 2, 2023
  • 4
    What’s The Future Of DevOps? You Tell Us. Take The 2023 Accelerate State Of DevOps Survey
    • June 2, 2023
  • 5
    Resolving Deployment Issues With Ts-node And Azure Development Pipelines
    • June 1, 2023
  • 6
    What To Expect From Apple’s WWDC 2023
    • June 1, 2023
  • 7
    What Is Platform Engineering And Why Adopt It In Your Company?
    • June 1, 2023
  • 8
    Four Steps To Managing Your Cloud Logging Costs On A Budget
    • May 31, 2023
  • 9
    Red Hat Puts Podman Container Management On The Desktop
    • May 30, 2023
  • 10
    The Agile Mindset: A Path to Personal Fulfillment and Growth
    • May 30, 2023
about
Hello World!

We are aster.cloud. We’re created by programmers for programmers.

Our site aims to provide guides, programming tips, reviews, and interesting materials for tech people and those who want to learn in general.

We would like to hear from you.

If you have any feedback, enquiries, or sponsorship request, kindly reach out to us at:

[email protected]
Most Popular
  • 1
    Huawei ICT Competition 2022-2023 Global Final Held In Shenzhen — 146 Teams From 36 Countries And Regions Win Awards
    • May 27, 2023
  • 2
    Huawei OceanStor Pacific Scale-Out Storage Tops IO500 Rankings
    • May 26, 2023
  • 3
    MongoDB And Alibaba Cloud Extend Global Partnership
    • May 25, 2023
  • 4
    Tricentis Launches Quality Engineering Community ShiftSync
    • May 23, 2023
  • 5
    G7 2023: The Real Threat To The World Order Is Hypocrisy.
    • May 27, 2023
  • /
  • Technology
  • Tools
  • About
  • Contact Us

Input your search keywords and press Enter.