Apps
The Operational Analytics Loop: From Raw Data to Models to Apps, and Back Again
Over the next decade or so, we’ll see an incredible transformation in how companies collect, process, transform and use data. Though it’s tired to trot out Marc Andreessen’s “software will eat the world” quote, I have always believed in the corollary: “Software practices will eat the business.” This is starting with data practices. To understand …
Tools To Help Developers Provide A Positive User Experience
Google helps protect billions of users every day through the use of a robust set of tools designed to keep users safe online. We’re proud to provide a wide range of these same resources to help developers build safe and successful apps. User participation increases when people have a safe and positive app engagement. …
From PC To Mobile: Lessons In Expanding To Multi-Platform Gaming
Authored by Jen Donahoe, Marketing and Growth lead for Teamfight Tactics (TFT) at Riot Games who shares insights into expanding to multi-platform gaming on Google’s Apps, Games, & Insights podcast. Today, players want their favorite games to be available to them anytime and anywhere. For any game developer recognizing this, means migrating their games from …
Optimize App Retention With The Hooked Model
Authored by Nir Eyal, best selling author of ‘Hooked’ and ‘Indistractable’ explores the behavior apps should foster to drive retention on Google’s Apps, Games, & Insights podcast. Customer retention is vital for every app business: if customers don’t hang around, neither will your company. Therefore, a successful retention strategy is becoming more important for every …
Tips For Building A Quality App With Firebase
This article is based on Google’s Apps, Games, & Insights podcast episode featuring Maria Neumayer, Staff Software Engineer at Deliveroo alongside Shobhit Chugh, Product Manager at Firebase. Over the last few years, users’ expectations of apps have increased. First impressions count. An app that crashes, hangs, or drains battery life, probably has a competitor that …
Developing For Equality And Building Inclusive Apps
No one wants to be an outsider. From big corporations to small businesses, and in our day-to-day lives, being inclusive is now part of how we live and work. This article explains the approach to inclusivity taken at Drops and explores how we brought lesser-known indigenous languages to our learners. Drops: the language game Drops …
Make Your App Shine On Google Play
In the first part of this “make your app shine” series, we talked about how you can transform that ‘back of the napkin’ idea into an app that delights users. You can do this via a well thought through design framework and a robust development environment. So, you’ve built your app and launched it on the …
Developer Tips And Guides: Common Policy Violations And How You Can Avoid Them
At Google Play, we want to foster an ecosystem of safe, engaging, useful, and entertaining apps used and loved by billions of Android users worldwide. That’s why we regularly update and revise our Google Play Developer Policies and Developer Distribution Agreement, detailing the boundaries of app content and functionalities allowed on the platform, as well …
Improve Your Game With Texture Compression Format Targeting
Google Play Asset Delivery allows you to publish an Android App Bundle to Google Play containing all the resources your game needs. It offers multiple delivery modes, auto-updates, compression, and delta patching, all hosted at no cost to you. As of today, you can use Google Play Asset Delivery to include textures in multiple texture …
9 Tips From APAC Game Developers In COVID-19
While the tech industry is no stranger to dealing with rapid change, we’ve never faced a challenge like this. But amid the disruption, we’re seeing a silver lining emerge: the world is in this together, and people are reaching out to one another like never before. The gaming community is no exception. As it continues …