Google Play
Celebrating The Developers Behind The Best Apps And Games Of 2020
Today, we announced Google Play’s annual Best of 2020 awards, highlighting the year’s best apps, games and digital content. None of this would be possible without the developers that created the amazing content that made a profound impact on us in 2020, or should we say a Genshin Impact … From miHoYo Limited to …
Retention: How To Set Up An Effective Strategy
Historically the focus of the app industry has been user acquisition (UA). Standard tactics and best practices are now widely available, which anyone can use to refine their strategy. As UA becomes more expensive, however, and conversion strategies are already highly optimized, there has been a shift in focus towards stronger engagement with existing users and retaining …
Built With The Google Maps Platform Gaming Solution
On June 15, 2020 we announced the general availability of the Google Maps Platform Gaming solution, including the Maps SDK for Unity and Playable Locations API, to officially bring our knowledge of the world to all games built with Unity for the first time. The goal of the Gaming solution is to enable developers to build real-world and location-based …
The New Normal: App Based Education And How To Succeed In Changing Times
Babbel is driven by a mission: Everyone. Learning. Languages. This means building products that help people connect and communicate across cultures. 14 languages are available to learn through 60,000 lessons with 50 hours of video content and 70 podcast episodes. The unique approach taken by Babbel is short interactive lessons that rethink traditional language education to …
Make Your App Shine On Google Play
In the first part of this “make your app shine” series, we talked about how you can transform that ‘back of the napkin’ idea into an app that delights users. You can do this via a well thought through design framework and a robust development environment. So, you’ve built your app and launched it on the …
Developer Tips And Guides: Common Policy Violations And How You Can Avoid Them
At Google Play, we want to foster an ecosystem of safe, engaging, useful, and entertaining apps used and loved by billions of Android users worldwide. That’s why we regularly update and revise our Google Play Developer Policies and Developer Distribution Agreement, detailing the boundaries of app content and functionalities allowed on the platform, as well …
Green Game Jam: Environmentally Conscious Gaming
This year, Space Ape Game brought together 11 rival game studios to encourage 250 million players to do something practical about caring for the environment. How the story began Around this time last year, we decided Space Ape should start taking responsibility for its part in the climate crisis. We put together a small team …
Pre-launch Testing For Mobile Games: Tools And Best Practices On Google Play
A guide to Google Play’s pre-launch tools The months leading up to a game’s release are critically important to make it a lasting success. Due to the potential costs of launching and running a game, developers are increasingly running more layers of testing before release to ensure any problems are fixed before the public is …
Improve Your Game With Texture Compression Format Targeting
Google Play Asset Delivery allows you to publish an Android App Bundle to Google Play containing all the resources your game needs. It offers multiple delivery modes, auto-updates, compression, and delta patching, all hosted at no cost to you. As of today, you can use Google Play Asset Delivery to include textures in multiple texture …
Adapt Your App For The Latest Privacy Best Practices
Android 11 final release is here! This release builds upon the privacy improvements in previous releases, and provides even better control and transparency for users as well as guardrails to help apps handle data responsibly. Many of these improvements reinforce modern best practices applicable to recent Android releases (they aren’t specific to Android 11!). In this …