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Posts by tag

Games

15 posts
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  • 4 min
  • Public Cloud

How To Develop Global Multiplayer Games Using Cloud Spanner

Most modern video games require years of investment to produce, both in terms of development time and capital. The length of development is influenced by a number of factors, such…
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  • 7 min
  • Mobile

How Battle Passes Can Boost Engagement And Monetization In Your Game

Introduction Battle passes (or season passes) have grown increasingly popular in mobile games. With as many as 30 of the top 100 games on Google Play now featuring a battle…
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  • 6 min
  • Mobile

Insights Into Latin America’s $3.5 Billion Mobile Games Market: Players, Payers, Revenues, Esports & Market Dynamics

This article is part of a partnership between Newzoo and Google. The mobile games market in Latin America is vast and growing, generating $3.5 billion in revenues via consumer spending…
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  • 13 min
  • DevOps
  • Mobile

Succeeding In 4x Strategy Games

Co-authored by Howard Chen, Developer Growth Consultant at Google Play and David Eckelberry, VP and General Manager at Scopely. They discuss the game genre, how the Scopely team approached Star…
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  • 12 min
  • Mobile
  • Programming

Developing For Equality And Building Inclusive Apps

No one wants to be an outsider. From big corporations to small businesses, and in our day-to-day lives, being inclusive is now part of how we live and work. This…
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  • 2 min
  • Design
  • Mobile

Celebrating The Developers Behind The Best Apps And Games Of 2020

  Today, we announced Google Play’s annual Best of 2020 awards, highlighting the year’s best apps, games and digital content. None of this would be possible without the developers that…
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  • 10 min
  • Mobile
  • People

Green Game Jam: Environmentally Conscious Gaming

This year, Space Ape Game brought together 11 rival game studios to encourage 250 million players to do something practical about caring for the environment. How the story began Around…
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  • 8 min
  • Mobile

Pre-launch Testing For Mobile Games: Tools And Best Practices On Google Play

A guide to Google Play’s pre-launch tools The months leading up to a game’s release are critically important to make it a lasting success. Due to the potential costs of…
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  • 2 min
  • Software
  • Tech

Microsoft Acquires Game Studio Ahead Of Xbox Launch

One day before the official start of pre-orders for the new Xbox Series X and Series S, Microsoft bolstered its video game line-up with the acquisition of ZeniMax Media, parent company of…
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  • 2 min
  • Mobile
  • Software
  • Tech

The Biggest Free-To-Play Cash Cows Of 2019

Shortly after its launch in September 2017, Fortnite took over the lives of millions of teenagers around the world, becoming what was definitely the biggest gaming hype of 2018. By March 2019, Fortnite…
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